Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Victory, Kirsten"'
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 733-744.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2023-4678
Publikováno v:
In Journal of Retailing and Consumer Services January 2024 76
Autor:
Victory, Kirsten1 (AUTHOR) Kirsten.Victory@MarketingScience.info, Nenycz-Thiel, Magda1 (AUTHOR), Dawes, John1 (AUTHOR), Tanusondjaja, Arry1 (AUTHOR), Corsi, Armando Maria1 (AUTHOR)
Publikováno v:
Marketing Letters. 2021, Vol. 32 Issue 1, p17-32. 16p. 4 Charts.
This study aims to explore how common new product failure is in consumer packaged goods (CPG) categories and investigate the conditions in which the new product failure rate varies. This study analyzes 83,719 new stock-keeping units (SKUs), which wer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8fa405b835a42980dadbb0c56986c59
https://hdl.handle.net/11541.2/145712
https://hdl.handle.net/11541.2/145712
Autor:
Victory, Kirsten, University of South Australia. UniSA Business.
Thesis (PhD(Marketing and related studies))--University of South Australia, 2021. Includes bibliographical references (pages 201-226) This thesis seeks to answer two lingering questions in new product research: ‘How do successful new products perfo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::618adc2f012c086992bbeac505a96a2f
https://hdl.handle.net/11541.2/26792
https://hdl.handle.net/11541.2/26792
Autor:
Victory, Kirsten, University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
Thesis (Masters by Research(Marketing and related studies))--University of South Australia, 2017. Includes bibliographical references (pages 117-126) This thesis describes new product launches, from a sample of 23,642 new products, in terms of their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::7cfbc08f73356204a47e9f44a369b6a1
https://hdl.handle.net/11541.2/133302
https://hdl.handle.net/11541.2/133302