Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Victoria Story"'
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Annals of Tourism Research. 65:108-121
Social tourism is assumed to provide important psychological benefits for economically and socially disadvantaged populations. This study examines empirically whether these individual benefits are associated with socioeconomic benefits to society by
Autor:
Linda D. Peters, Victoria Story, Andre Gomes, Lisa O'Malley, Paul Chan, Jamie Burton, Chris Raddats, Judy Zolkiewski, William Robinson, Philippa Hunter-Jones
Publikováno v:
JOURNAL OF SERVICES MARKETING
Zolkiewski, J, Burton, J, Chan, P, Robinson, W, Story, V, Gomes De Souza, A, Hunter-Jones, P, O’Malley, L, Peters, L D & Raddats, C 2017, ' Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures ', Journal of Services Marketing, vol. 11, no. 1, pp. 109-126 . https://doi.org/10.1108/JSM-10-2016-0350
Zolkiewski, J, Burton, J, Chan, P, Robinson, W, Story, V, Gomes De Souza, A, Hunter-Jones, P, O’Malley, L, Peters, L D & Raddats, C 2017, ' Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures ', Journal of Services Marketing, vol. 11, no. 1, pp. 109-126 . https://doi.org/10.1108/JSM-10-2016-0350
Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience ma
Publikováno v:
Research-Technology Management. 59:38-47
Servitization is recognized as an opportunity for manufacturing firms to harvest additional value by accessing new sources of revenue and expanding their reach up and down the value chain. It is a network activity, as it involves not just the serviti
Publikováno v:
Journal of Business & Industrial Marketing. 31:717-721
Purpose This provides an introduction to the special issue on The Tole of Relationships and Networks in Radical Innovation Design/methodology/approach n/a Findings n/a Research limitations/implications n/a Practical implications n/a Originality/value
Autor:
Victoria Story, Alexandra Hendley
Publikováno v:
Teaching Sociology. 46:79-81
Publikováno v:
International Journal of Production Economics
Burton, J, M. Story, V, Raddats, C & Zolkiewski, J 2017, ' Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies ', International Journal of Production Economics, vol. 192, pp. 29-39 . https://doi.org/10.1016/j.ijpe.2017.01.013
Burton, J, M. Story, V, Raddats, C & Zolkiewski, J 2017, ' Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies ', International Journal of Production Economics, vol. 192, pp. 29-39 . https://doi.org/10.1016/j.ijpe.2017.01.013
This paper explores the new service development (NSD) challenges that manufacturers face in undertaking servitization initiatives and their attempts to overcome these challenges. Prior work identifies some generic NSD challenges and manufacturers' re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8615778db87251e0c629184b372b87a9
Publikováno v:
Journal of Business Ethics. 136:237-250
Literature on consumer ethics tends to focus on issues within the public sphere, such as the environment, and treats other drivers of consumption decisions, such as family, as non-moral concerns. Consequently, an attitude–behaviour gap is viewed as
Publikováno v:
International Journal of Innovation Management. :21-47
While previous research studies describe a broad set of factors that discriminate between new product success and failure, much of the past and current research remains exploratory in nature (Cooper & Kleinschmidt, 1987; Montoya-Weiss & Calantone, 19