Výsledky vyhledávání - "Victor Vrsnik"

Review of Gary Davies with Rosa Chun, Rui Vinhas Da Silva, and Stuart Roper, Corporate Reputation and Competiveness (London, UK: Routledge, 2003)

Autor: Victor Vrsnik

Publikováno v: The McMaster Journal of Communication. 11

Corporate Reputation and Competitiveness gives business leaders a fresh new look at strategic planning through the lens of reputation management. Perhaps the book’s most compelling contribution is the “corporate reputation chain,” a strategic m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7c135b0de91126fd3d52a4bcf5a3fae8
https://doi.org/10.15173/mjc.v11i0.1415

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