Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Victor Saha"'
Publikováno v:
Emerald Emerging Markets Case Studies. 12:1-38
Learning outcomes After reading and discussing the case, the participant would be able to: comprehend the ethics in marketing strategies that were displayed by an entrepreneur in the challenging times of the Covid-19 pandemic; appreciate how the mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b4153aa7e13300d397a4d9aa474f8f0
https://doi.org/10.1108/eemcs-05-2021-0154
https://doi.org/10.1108/eemcs-05-2021-0154
Publikováno v:
Journal of Business Research. 146:338-353
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::944129220f47420ff6050efb44a90483
https://doi.org/10.1016/j.jbusres.2022.03.081
https://doi.org/10.1016/j.jbusres.2022.03.081
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 35:174-197
PurposeThe quest to acquire new customers and retain the existing ones is a challenge for all aviation companies. This paper attempts to assist the aviation companies in tackling this challenge by revealing the most important factors that their custo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3392908a823bfff279905ef2d1979c08
https://doi.org/10.1108/apjml-07-2021-0486
https://doi.org/10.1108/apjml-07-2021-0486
Publikováno v:
IEEE Transactions on Engineering Management. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::515f6ae4a840e3002754952cf39a342d
https://doi.org/10.1109/tem.2022.3173449
https://doi.org/10.1109/tem.2022.3173449
Publikováno v:
Journal of Global Information Management. 30:1-23
This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39d0b6169c0d03bb3864cc19374ab771
https://doi.org/10.4018/jgim.290369
https://doi.org/10.4018/jgim.290369
Publikováno v:
International Journal of Consumer Studies. 46:781-802
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d459338a5044431e771e941e5a7d2f6b
https://doi.org/10.1111/ijcs.12726
https://doi.org/10.1111/ijcs.12726
Publikováno v:
Journal of Business & Industrial Marketing. 37:612-628
Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af8c7a7091f12fae7b21b86bd347a3b4
https://doi.org/10.1108/jbim-01-2020-0017
https://doi.org/10.1108/jbim-01-2020-0017
Publikováno v:
Journal of Product & Brand Management. 31:521-535
PurposeThis study aims to investigate the role of middle-class consumers’ need for uniqueness (CNFU), consumer susceptibility to interpersonal influence (CSII), inspiration and behavioral intentions toward masstige products. Specifically, this stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::541355fac36da09b6d96828e30511a20
https://doi.org/10.1108/jpbm-12-2020-3260
https://doi.org/10.1108/jpbm-12-2020-3260
Publikováno v:
Benchmarking: An International Journal. 27:981-1002
PurposeThe purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its inception in the business and management domain.Design/methodol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c68863ecf5cfd3436fead1f03525184d
https://doi.org/10.1108/bij-07-2019-0342
https://doi.org/10.1108/bij-07-2019-0342
