Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Victória Vilasanti da Luz"'
Publikováno v:
Journal of Business Research. 119:25-40
This study investigates the effect of brand positioning (luxury vs. mass-market) on the relationship between the type of green message (demarketing vs. environmental) and brand evaluation. Three studies demonstrate that a luxury (vs. mass-market) pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19b0d309ea22c4d94f82c1060111f317
https://doi.org/10.1016/j.jbusres.2020.07.024
https://doi.org/10.1016/j.jbusres.2020.07.024
Autor:
Djonata Schiessl, Victória Vilasanti da Luz, Flávio Luiz von der Osten, Helison Bertoli Alves Dias, Lucas Lira Finoti
Publikováno v:
Tópicos em Administração – Volume 37
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbc7a975c0cb504e4dc50ca0a5928a17
https://doi.org/10.36229/978-65-5866-011-8.cap.05
https://doi.org/10.36229/978-65-5866-011-8.cap.05
Autor:
Victória Vilasanti da Luz, Helison Bertoli Alves Dias, Djonata Schiessl, Lucas Lira Finoti, Flávio Luiz von der Osten
Publikováno v:
Tópicos em Administração – Volume 36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23cf560b9f90689e615db05ef762f3ef
https://doi.org/10.36229/978-65-5866-034-7.cap.10
https://doi.org/10.36229/978-65-5866-034-7.cap.10
Autor:
Victória Vilasanti da Luz, Djonata Schiessl, Lucas Lira Finoti, Flávio Luiz von der Osten, Helison Bertoli Alves Dias
Publikováno v:
Tópicos em Administração – Volume 36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4a5d005b1c1085c7e992300146667fb
https://doi.org/10.36229/978-65-5866-034-7.cap.08
https://doi.org/10.36229/978-65-5866-034-7.cap.08
Autor:
Lucas Lira Finoti, Helison Bertoli Alves Dias, Flávio Luiz von der Osten, Djonata Schiessl, Victória Vilasanti da Luz
Publikováno v:
Tópicos em Administração – Volume 37
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::838c98280277432a92b59114548b689f
https://doi.org/10.36229/978-65-5866-011-8.cap.08
https://doi.org/10.36229/978-65-5866-011-8.cap.08