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pro vyhledávání: '"Vicki L West"'
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 7/8, pp. 1087-1113.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-06-2014-0368
Publikováno v:
European Journal of Marketing. 49:1087-1113
Purpose – The purpose of this paper is to provide an integrative review of coaching research from different contexts (e.g. athletics, executive coaching, project management and sales), delineate professional sales coaching from other developmental
Autor:
Leff Bonney, Robert C. Erffmeyer, Jane Z. Sojka, Andrea L. Dixon, Ellen Bolman Pullins, Vicki L. West, Raj Agnihotri
Publikováno v:
Journal of Marketing Education. 36:75-86
With growing industry demand for sales professionals, recruitment at colleges and universities that have a sales education focus has increased remarkably over the past few years. However, results indicate that hiring organizations face an uphill task
Autor:
Vicki L. West
Publikováno v:
Journal of Marketing Education. 28:205-217
The selling process steps have been an integral part of professional selling courses and textbooks for years. Although slight changes have been made in their wording and format, most textbooks are consistent in the recommended process for an effectiv