Zobrazeno 1 - 10 of 78 pro vyhledávání: '"Vicki G. Morwitz"'
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The Role of Gender in Pay-What-You-Want Contexts
Autor: Shelle Santana, Vicki G. Morwitz
Publikováno v: Journal of Marketing Research. 58:265-281
This research highlights how gender shapes consumer payments in pay-what-you-want contexts. Four studies involving hypothetical and real payments show that men typically pay less than women in pay-what-you-want settings, due to gender differences in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c13378b847211980392ccefdff928a8a
https://doi.org/10.1177/0022243721992056
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4
Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods
Autor: Johannes M. Bauer, Vicki G. Morwitz, Liane Nagengast
Publikováno v: Journal of the Association for Consumer Research. 6:54-66
This research provides a first investigation into how interest-free financing promotions influence consumer behavior. Five experiments demonstrate that framing an economically equivalent financing offer in a way that makes salient that it is interest
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5d9d23afd832203bdcb9b111125ba51c
https://doi.org/10.1086/710250
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5
Advance Care Plans: Planning for Critical Healthcare Decisions
Autor: Nazli Gurdamar-Okutur, Simona Botti, Vicki G. Morwitz
Publikováno v: Journal of the Association for Consumer Research
Advance care plans (ACPs) document personal values and healthcare preferences for critical situations where individuals cannot speak for themselves. Although ACPs can prevent receiving costly unwanted treatments and ensure receiving preferred treatme
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40b487146622bf37ae2fa2d3dc002a5d
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8
The Role of Numbers in the Customer Journey
Autor: Vicki G. Morwitz, Shelle Santana, Manoj Thomas
Publikováno v: Journal of Retailing. 96:138-154
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, n
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d8fc64691da47010d6cb0c64233ee085
https://doi.org/10.1016/j.jretai.2019.09.005
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9
Consumer Reactions to Drip Pricing
Autor: Shelle Santana, Steven K. Dallas, Vicki G. Morwitz
Publikováno v: Marketing Science. 39:188-210
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price up front and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects c
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::349f28da9dfadba6ab01ae94397990ed
https://doi.org/10.1287/mksc.2019.1207
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Plný text Recenzováno Digitální knihovna AV ČR
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