Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Vibhas Amawate"'
Autor:
Vibhas Amawate, Madhurima Deb
Publikováno v:
Emerald Emerging Markets Case Studies. 11:1-21
Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f49407963008614c56b71b1f513b00c7
https://doi.org/10.1108/eemcs-12-2018-0274
https://doi.org/10.1108/eemcs-12-2018-0274
Publikováno v:
Journal of Strategic Marketing. 29:316-336
This primary objective of the present work is to understand the relationship between Skepticism and Patronage Intention, and to check the mediating and moderating impact of Satisfaction and Religio...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8373d8423760193ee17a523b662a926d
https://doi.org/10.1080/0965254x.2020.1733048
https://doi.org/10.1080/0965254x.2020.1733048
Autor:
Vibhas Amawate, Madhurima Deb
Publikováno v:
VINE Journal of Information and Knowledge Management Systems. 50:329-348
Purpose This study aims to gain insight on evaluation of cause-related marketing (CrM) campaigns by the millennial with focus on skepticism, brand identity and patronage intention. Design/methodology/approach To attain the above objective a conceptua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27b86e1e95f21d5ff55f714196f6e1b3
https://doi.org/10.1108/vjikms-05-2019-0061
https://doi.org/10.1108/vjikms-05-2019-0061
Autor:
Vibhas Amawate, Madhurima Deb
Publikováno v:
Journal of Marketing Communications. 27:31-52
This study aims to understand the antecedents and consequences of consumer skepticism with respect to cause-related marketing (CRM). The study examines the mediating and moderating impact of attitu...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80788dd8f5a92d4891887dc73785d386
https://doi.org/10.1080/13527266.2019.1630663
https://doi.org/10.1080/13527266.2019.1630663
Publikováno v:
Theoretical Economics Letters. :2139-2151
Objective: The primary objective of the present study is to understand the impact of Cause-Related Marketing (CRM) on customer’s buying intention. Methodology: In the present study quantitative technique was used for collecting data. Data were anal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c6fe5fe12fc798b97503c63aefeca1a
https://doi.org/10.4236/tel.2019.96135
https://doi.org/10.4236/tel.2019.96135