Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Veverková Ekaterina"'
Publikováno v:
Studies in Business and Economics, Vol 18, Iss 3, Pp 176-197 (2023)
This paper is devoted to the cognitive biases of decoy pricing, which has become the subject of interest of retail companies in recent years. The paper analyses the principles of the decoy effect with regard to consumer behaviour in the Czech Republi
Externí odkaz:
https://doaj.org/article/4a32925a01c340fc8879cc68cbf860d9
