Zobrazeno 1 - 10
of 163
pro vyhledávání: '"Veronique Cova"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 2, Pp 247-266 (2022)
Purpose – This study aims to achieve three objectives: to explore the perception of consumers about supersized foods (in both pre- and post-consumption scenarios), to identify why consumers prefer supersized options over other available options and
Externí odkaz:
https://doaj.org/article/62df59506fcc4709b50775d21c373944
Autor:
Veronique Cova, Mohamed Didi Alaoui
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2021, pp.25. ⟨10.1177/0767370121992803⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2021, 36 (4), pp.58-82. ⟨10.1177/0767370121992803⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2021, pp.25. ⟨10.1177/0767370121992803⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2021, 36 (4), pp.58-82. ⟨10.1177/0767370121992803⟩
International audience; Cet article propose une synthèse des recherches ayant mobilisé le concept de distance psychologique autour des questions liées aux comportements prosociaux du consommateur, à la digitalisation de la consommation et aux pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::319fb0831ee0d7f1bc045fa4c4b43b9a
https://hal.archives-ouvertes.fr/hal-03126709
https://hal.archives-ouvertes.fr/hal-03126709
Autor:
Bernard Cova, Veronique Cova
Publikováno v:
Journal of Marketing Management
Journal of Marketing Management, 2018, ⟨10.1080/0267257X.2018.1559872⟩
Journal of Marketing Management, Westburn Publishers, 2019, pp.1-21
Journal of Marketing Management, 2018, ⟨10.1080/0267257X.2018.1559872⟩
Journal of Marketing Management, Westburn Publishers, 2019, pp.1-21
International audience; The article addresses spiritual consumption from a corporal perspective, with a specific focus on pain and suffering as vehicles to a higher spiritual state. It applies a comparative auto-ethnography of the pain that people pa
Autor:
Mohamed Didi Alaoui, Veronique Cova
Publikováno v:
Recherche et Applications en Marketing (English Edition)
Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021
Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021
This article presents a synthesis of research that has drawn on the concept of psychological distance around questions related to prosocial consumer behavior, digitalization of consumption, and marketing practices. Our study is based on a meta-synthe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f32ea5933faef32e96dce614ebd0829b
https://hal.archives-ouvertes.fr/hal-03323690
https://hal.archives-ouvertes.fr/hal-03323690
Publikováno v:
European Business Review
European Business Review, Emerald, 2020, 33 (4), pp.566-596. ⟨10.1108/EBR-05-2020-0110⟩
European Business Review, Emerald, 2020, 33 (4), pp.566-596. ⟨10.1108/EBR-05-2020-0110⟩
Purpose This paper aims to focus on brand oldness associations and their measurement. Research on brand age points to a variety of interpretations concerning perceived brand oldness and establishes the existence of multiple positive consequences such
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11e46e219c3f0c5dc3d0843df4c7ee3b
https://hal.archives-ouvertes.fr/hal-03513377
https://hal.archives-ouvertes.fr/hal-03513377
Autor:
Asim Qazi, Veronique Cova
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
This qualitative research has provided new insight into consumers’ decision-making mechanism from a food-related context. Forty respondents recruited for participation via convenience sampling technique. The data was collected by using in-depth int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f69bd7166e378f58a30603cd3de950d
https://doi.org/10.1007/978-3-030-39165-2_50
https://doi.org/10.1007/978-3-030-39165-2_50
Publikováno v:
Les reconfigurations de l'échange marchand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51da8a6ef151ed514bde2d6bf987bdb6
https://doi.org/10.2307/j.ctv10qqx4s.17
https://doi.org/10.2307/j.ctv10qqx4s.17
Autor:
Veronique Cova, Bernard Cova
Publikováno v:
Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, In press, ⟨10.1108/JPBM-06-2018-1915⟩
Journal of Product and Brand Management, Emerald, In press, ⟨10.1108/JPBM-06-2018-1915⟩
The purpose of this paper is to investigate the phenomenon of experience copycats. Despite being a growing problem for organisations selling extraordinary experiences, it remains a largely under-researched field of study. By analysing consumers’ se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b2c37f5ee76e6d98b5013fc0115f4ca
https://hal.archives-ouvertes.fr/hal-02062185
https://hal.archives-ouvertes.fr/hal-02062185
Publikováno v:
Journal of Management, Spirituality & Religion
Journal of Management, Spirituality & Religion, Taylor & Francis, 2018, pp.1-22. ⟨10.1080/14766086.2018.1501415⟩
Journal of Management, Spirituality & Religion, Taylor & Francis, 2018, pp.1-22. ⟨10.1080/14766086.2018.1501415⟩
In a world where belief systems are constantly evolving, the number of people making a religious pilgrimage has skyrocketed. The Camino (Road) to Santiago (Saint James) de Compostela has been part of this general fervor. The present study looks at th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::947cd1c25142c2f68af481d836c532ca
https://hal.archives-ouvertes.fr/hal-01856757
https://hal.archives-ouvertes.fr/hal-01856757
Autor:
Veronique Cova, Brigitte Auriacombe
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2017, 86, pp.107-122. ⟨10.7193/DM.086.107.122⟩
Décisions Marketing, 2017, 86, pp.107-122. ⟨10.7193/DM.086.107.122⟩
Décisions Marketing, Association Française du Marketing, 2017, 86, pp.107-122
Décisions Marketing, Association Française du Marketing, 2017, 107-122 p
Décisions Marketing, Association Française du Marketing, 2017, 86, pp.107-122. ⟨10.7193/DM.086.107.122⟩
Décisions Marketing, 2017, 86, pp.107-122. ⟨10.7193/DM.086.107.122⟩
Décisions Marketing, Association Française du Marketing, 2017, 86, pp.107-122
Décisions Marketing, Association Française du Marketing, 2017, 107-122 p
International audience; L’objectif de cette recherche est de comprendre le sens du pourboire pour les personnes qui en donnent et pour celles qui en reçoivent. Une étude qualitative menée auprès de clients et de personnels de plusieurs secteurs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e34033a0c0019c87aa02ef5295009f1b
https://hal.archives-ouvertes.fr/hal-02308449
https://hal.archives-ouvertes.fr/hal-02308449