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pro vyhledávání: '"Veronica Samboni-Rodriguez"'
Autor:
Pedro Duque-Hurtado, Veronica Samboni-Rodriguez, Mariana Castro-Garcia, Luz Alexandra Montoya-Restrepo, Ivan Alonso Montoya-Restrepo
Publikováno v:
Estudios Gerenciales, Vol 36, Iss 157, Pp 525-539 (2020)
This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate to
Externí odkaz:
https://doaj.org/article/ca9809cc58074bf1a947c54564365aa4
