Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Veronica Gabrielli"'
Publikováno v:
Journal of Marketing Management. 37:1573-1604
This research explores the effects of a brand scandal that affects a for-profit brand collaborating with a non-profit organisation. Two experimental studies demonstrated that the effects on the for...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4c28c8d7d4af6003f6f861a9750058f
https://doi.org/10.1080/0267257x.2021.1928267
https://doi.org/10.1080/0267257x.2021.1928267
Publikováno v:
Electronics, Vol 10, Iss 2159, p 2159 (2021)
Electronics
Volume 10
Issue 17
Electronics
Volume 10
Issue 17
Performing regular physical activity positively affects individuals’ quality of life in both the short- and long-term and also contributes to the prevention of chronic diseases. However, exerted effort is subjectively perceived from different indiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::16030df456a604926005c11980ddb380
https://www.mdpi.com/2079-9292/10/17/2159
https://www.mdpi.com/2079-9292/10/17/2159
Autor:
Ilaria Baghi, Veronica Gabrielli
Publikováno v:
Journal of Product & Brand Management. 28:653-670
Purpose Previous research on brand crisis has introduced the difference between a values-related crisis and a performance-related crisis. However, little remains known regarding consumers’ varying negative responses towards these two different type
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05582819bdd45e668a6ae20be52adae0
https://doi.org/10.1108/jpbm-03-2018-1806
https://doi.org/10.1108/jpbm-03-2018-1806
Autor:
Ilaria Baghi, Veronica Gabrielli
Previous research on brand crisis has introduced the difference between a values-related crisis and a performance-related crisis. Across two experimental studies, we extend current research by demonstrating how self-brand connectedness increases peop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39994eeeb8c999acb667db7a220af457
https://hdl.handle.net/11380/1234927
https://hdl.handle.net/11380/1234927
Autor:
Veronica Gabrielli, Ilaria Baghi
PurposeThis paper aims to investigate the effects on corporate brand equity when a company moves from a house of brand strategy to a branded house. In fact, recently, most of large companies (Procter & Gamble, Unilever) are managing this swift in ord
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86b9bc89640d461973e71ef5f2105a23
https://hdl.handle.net/11380/1199937
https://hdl.handle.net/11380/1199937
Autor:
Veronica Gabrielli, Ilaria Baghi
The present study is focused on the endorser topic following two different paths: firstly, proposing an extension of the theoretical match-up model, enlarge it through two other potential types of consistency: the typicality fit and the imagery fit.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91bbef186f48c2f99f86de57ab82281a
https://hdl.handle.net/11380/1190443
https://hdl.handle.net/11380/1190443
Autor:
Ilaria Baghi, Veronica Gabrielli
Publikováno v:
Marketing Intelligence & Planning. 34:777-794
Purpose The purpose of this paper is to explore the effect of a shift in brand architecture strategy on corporate brand equity. The change is from a house of brands to a branded house approach in which the corporate brand is prominent. The study prop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc7ec467ea02e4988c3e0fa1bfa165dd
https://doi.org/10.1108/mip-02-2015-0035
https://doi.org/10.1108/mip-02-2015-0035
Autor:
Ilaria Baghi, Veronica Gabrielli
Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about the role of brand prominence, in terms of visual conspicuousness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::266d27aabe041b6e47b95554e20463c9
https://hdl.handle.net/11380/1164229
https://hdl.handle.net/11380/1164229
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 17:206-224
PurposeThe aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5360aeedfb4f53419aa654e2d5efabb5
https://doi.org/10.1108/jfmm-10-2011-0076
https://doi.org/10.1108/jfmm-10-2011-0076
Autor:
Veronica Gabrielli, Ilaria Baghi
This study proposes brand communities as an effective tool within the integrated marketing communication (IMC) system. The paper utilizes the Brand Concept Map quali-quantitative technique in order to represent and compare mental association texture
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7aa387533a5b53ecfca6947108b9f6b
https://hdl.handle.net/11380/1065506
https://hdl.handle.net/11380/1065506