Zobrazeno 1 - 10
of 65
pro vyhledávání: '"Verlegh, Peeter W.J."'
Publikováno v:
Journal of Service Management, 2022, Vol. 33, Issue 4/5, pp. 520-530.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-11-2021-0414
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
Publikováno v:
Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 1, pp. 154-171.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-03-2020-0059
Publikováno v:
In Journal of Interactive Marketing May 2021 54:53-68
Publikováno v:
Journal of Marketing; May2023, Vol. 87 Issue 3, p406-427, 22p, 1 Diagram, 6 Charts, 2 Graphs
Publikováno v:
In Organizational Behavior and Human Decision Processes March 2019 151:49-60
Publikováno v:
In Journal of Interactive Marketing November 2018 44:102-121
Publikováno v:
In International Journal of Research in Marketing December 2017 34(4):872-891
Publikováno v:
In Decision Support Systems December 2017 104:104-112
Publikováno v:
In Computers in Human Behavior August 2017 73:638-649
Publikováno v:
In Appetite 1 February 2017 109:73-82