Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Verlegh, P."'
Marketing of medicines in primary care: An analysis of direct marketing mailings and advertisements.
Autor:
Marloes Dankers, Peeter Verlegh, Karla Weber, Marjorie Nelissen-Vrancken, Liset van Dijk, Aukje Mantel-Teeuwisse
Publikováno v:
PLoS ONE, Vol 18, Iss 8, p e0290603 (2023)
IntroductionMarketing materials from pharmaceutical companies attempt to create a positive image of marketed, often new, medicines. To gain more insight in strategies pharmaceutical companies use to influence primary care practitioners' attitudes tow
Externí odkaz:
https://doaj.org/article/d53d6232acc34eba85111a1199fc95fe
Akademický článek
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Publikováno v:
Frontiers in Psychology, Vol 6 (2015)
Persuasion is an important element of human communication. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology
Externí odkaz:
https://doaj.org/article/4eb3ecc1c6304f45b0d106759c9ea1f1
Akademický článek
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Akademický článek
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Publikováno v:
Ikonen, I H, Aydinli, A & Verlegh, P W J 2018, ' The Bad Taste of Healthy Food Discounts ', 2018 Association for Consumer Research Conference, Dallas, United States, 11/10/18-14/10/18 .
Vrije Universiteit Amsterdam
2018 Association for Consumer Research Conference
Vrije Universiteit Amsterdam
2018 Association for Consumer Research Conference
Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::04c426f9d1b4c09e0f704fe0a714d959
https://hdl.handle.net/1871.1/bf82f53b-8ae4-4933-a0d2-aa3cc4fa4838
https://hdl.handle.net/1871.1/bf82f53b-8ae4-4933-a0d2-aa3cc4fa4838
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Advances in Advertising Research ; 6, 379-394. Wiesbaden : Springer Gabler
STARTPAGE=379;ENDPAGE=394;TITLE=Advances in Advertising Research ; 6
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
STARTPAGE=379;ENDPAGE=394;TITLE=Advances in Advertising Research ; 6
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
To keep up with rapidly changing market conditions, revitalizing a brand through an adjustment of brand logos is a natural and necessary element of brand management (Muzellec & Lambkin, 2006; Aaker, 1991; Kapferer, 1998). On average, one in fifty com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::547cfdf2975f5b1ff65c05907ce66cd2
https://doi.org/10.1007/978-3-658-10558-7_29
https://doi.org/10.1007/978-3-658-10558-7_29
Autor:
Goot, M.J. van der, Reijmersdal, E.A. van, Kleemans, M., Verlegh, P., Voorveld, H., Eisend, M.
Publikováno v:
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in advertising research (Vol. VI): The digital, the classic, the subtle, and the alternative, pp. 115-124
European Advertising Academy, 115-124. Wiesbaden : Springer Gabler
STARTPAGE=115;ENDPAGE=124;TITLE=European Advertising Academy
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 115-124
STARTPAGE=115;ENDPAGE=124;TITLE=Advances in Advertising Research (Vol. VI)
European Advertising Academy, 115-124. Wiesbaden : Springer Gabler
STARTPAGE=115;ENDPAGE=124;TITLE=European Advertising Academy
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 115-124
STARTPAGE=115;ENDPAGE=124;TITLE=Advances in Advertising Research (Vol. VI)
Contains fulltext : 156904.pdf (Publisher’s version ) (Closed access) Understanding older adults' responses to advertising is vital for the industry because older adults constitute a large and lucrative market: The world population is aging (United
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb16e2053e67ebc51643ddbdbf871b5f
https://doi.org/10.1007/978-3-658-10558-7_10
https://doi.org/10.1007/978-3-658-10558-7_10
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
Publikováno v:
Journal of Research in Interactive Marketing; August 2021, Vol. 16 Issue: 1 p154-171, 18p