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pro vyhledávání: '"Veridiane Barbara De Souza"'
Autor:
Felipe Martins Muller, Vanessa A. Schneider, Iae Santos Bonilha, Veridiane Barbara De Souza, Greici Da Rosa Da Cruz, Michalis Mavrovouniotis
Publikováno v:
IEEE Access, Vol 12, Pp 20867-20884 (2024)
This paper deals with the problem of selecting a set of clients that will receive an offer of one or more products during a promotional campaign. Such campaigns are essential marketing tools to improve the economic profit of an enterprise, either by
Externí odkaz:
https://doaj.org/article/ec8c8f9aa5794e3d9a9216cf02cbf512
Publikováno v:
Revista Cereus. 14