Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies.

Autor: Ahmed, Irfan¹ (AUTHOR), Feng, Bo² (AUTHOR), Emmanuel Yeboah, Kyei¹ (AUTHOR), Feng, Junwen¹ (AUTHOR) fengjunwen8@mail.njust.edu.cn, Jumani, Muhammad Saleh³ (AUTHOR), Ali, Syed Amjad³ (AUTHOR)

Publikováno v: Scientific Reports. 11/12/2024, Vol. 14 Issue 1, p1-21. 21p.

Antecedents of Webrooming in Omnichannel Retailing.

Autor: Kleinlercher K; Institute of Retail Management, University of St.Gallen, St. Gallen, Switzerland., Linzmajer M; Institute of Retail Management, University of St.Gallen, St. Gallen, Switzerland., Verhoef PC; Department of Marketing, Faculty of Economics and Business, University of Groningen, Groningen, Netherlands., Rudolph T; Institute of Retail Management, University of St.Gallen, St. Gallen, Switzerland.

Publikováno v: Frontiers in psychology [Front Psychol] 2020 Nov 30; Vol. 11, pp. 606798. Date of Electronic Publication: 2020 Nov 30 (Print Publication: 2020).

Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten

Autor: Sloot, LM, van Everdingen, Yvonne, van Nierop, E, Verhoef, PC

Publikováno v: Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::f6ab1b4bf3344fa3a2658e811c82506b
https://pure.eur.nl/en/publications/396b4a80-d546-4f6c-9915-a69bee778f6b

The antecedents of customer satisfaction in the live-streaming commerce of green agricultural products.

Autor: Wang, Ying¹ (AUTHOR) ying.wang@wzu.edu.cn, Fang, Lin¹ (AUTHOR), Pan, Jialing¹ (AUTHOR)

Publikováno v: PLoS ONE. 7/12/2024, Vol. 19 Issue 7, p1-20. 20p.

The short- and long-term impact of an assortment reduction on category sales

Autor: Sloot, LM, Fok, Dennis, Verhoef, PC

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::e5ee40fdc35df28885d4fac5ccda9129
https://pure.eur.nl/en/publications/ff13d4ef-da1d-412e-bc22-2bc64577b498