Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Verena Hüttl"'
Publikováno v:
Journal of Sustainable Marketing, Pp 1-19 (2023)
Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in
Externí odkaz:
https://doaj.org/article/2567cea0e3c443c0a8ef97230284317d
Autor:
Betty P.I. Chang, Camila Massri, Malou Reipurth, Eugenia Petropoulou, Verena Hüttl-Maack, Dennis Gawlik, Katalin Kujáni, Viktória Szente, Adrienn Hegyi, Ágnes Szegedyné Fricz, Elena Santa Cruz, Theo Benos, Camille Aouinaït, Débora Campos, Begoña Alfaro, Frank Jansseni, Irini Theodorakopoulou, Constantine Iliopoulos, Sophie Hieke
Publikováno v:
International Journal of Food Studies, Vol 11, Iss 0 (2022)
This study aimed to identify the barriers and facilitators of consumers purchasing from short food supply chains (SFSC). Eight focus groups were conducted with consumers in the rural and urban areas of Germany, Spain, Hungary and Greece. Participants
Externí odkaz:
https://doaj.org/article/e2411c7de20b4e04b37abcf13497b90d
Autor:
Camille Aouinait, Danilo Christen, Christoph Carlen, Camila Massri, Malou Reipurth, Sophie Hieke, Adrienn Hegyi, Katalin Kujáni, Ágnes Major, Ágnes Szegedyné Fricz, Verena Hüttl-Maack, Dennis Gawlik, Eugenia Petropoulou, Begoña Alfaro, Elena Santa Cruz, Marieke Lameris, Jasper Kuitems, Frank Janssen, Susanne Braun, Betty Chang
Publikováno v:
International Journal of Food Studies, Vol 11, Iss 0 (2022)
Thirty-two expert stakeholder (e.g., consumer advice center, state parliament at regional level, European Network for Rural Development, university and research center, chamber of tourism, rural development association, and social cooperative enterpr
Externí odkaz:
https://doaj.org/article/e5642eb34dcd4763af5f36ddb592769b
Publikováno v:
PLoS ONE, Vol 17, Iss 11, p e0277366 (2022)
Processing information in a learned foreign language can alter one's judgment or cognitive evaluation of stimuli. Documented consequences include a reduction in perceived negativity and perceived severity of crime or diseases. The global COVID-19 pan
Externí odkaz:
https://doaj.org/article/c8ae5352f6354d1181497a988ed559b0
Publikováno v:
Sustainable Production and Consumption. 33:520-530
Autor:
Jana Daume, Verena Hüttl-Maack
Publikováno v:
Marketing ZFP. 44:37-58
This review offers a framework of consumers’ situational curiosity by integrating research investigating the different stages of stimulating, experiencing, and resolving curiosity. Following this process perspective and focusing on marketing-releva
Autor:
Melina Burkert, Verena Hüttl-Maack
Publikováno v:
Business Research Proceedings. :1-2
Publikováno v:
Psychology & Marketing. 39:508-523
Autor:
Jana Daume, Verena Hüttl-Maack
Publikováno v:
International Journal of Advertising. 39:307-328
First, this research investigates the curiosity-evoking potential of different curiosity triggers (information gaps, ambiguity, and novelty) that are both described by the fundamental literature on...
Autor:
Heribert Gierl, Verena Hüttl
Publikováno v:
Advances in Advertising Research (Vol. V) ISBN: 9783658081317
The extension of successful brands into new product categories is a widely used strategy that offers potential growth for companies. However, negative feedback effects on brand evaluations have been described in literature as a negative aspect of thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d8a8eed699a31ea4042321c39db93bd
https://opus.bibliothek.uni-augsburg.de/opus4/frontdoor/index/index/docId/84465
https://opus.bibliothek.uni-augsburg.de/opus4/frontdoor/index/index/docId/84465