Výsledky vyhledávání - "Verawoot Vatjanapukka"

Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising

Autor: Verawoot Vatjanapukka, Robert Waryszak

Publikováno v: Journal of Medical Marketing. 4:350-360

This paper examines the relationships between consumer knowledge about prescription drug advertising and its regulation and consumer previous exposure to prescription drug advertising and consumer ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7ab078a9342e268c4581146de12957a8
https://doi.org/10.1057/palgrave.jmm.5040186

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