Výsledky vyhledávání - "Verawoot Vatjanapukka"

Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising

Autor: Verawoot Vatjanapukka, Robert Waryszak

Publikováno v: Journal of Medical Marketing. 4:350-360

This paper examines the relationships between consumer knowledge about prescription drug advertising and its regulation and consumer previous exposure to prescription drug advertising and consumer ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7ab078a9342e268c4581146de12957a8
https://doi.org/10.1057/palgrave.jmm.5040186

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Akademický článek

Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising.

Autor: Vatjanapukka, Verawoot¹ verawoot.vatjanapukka@ research.vu.edu.au

Publikováno v: International Journal of Medical Marketing. Sep2004, Vol. 4 Issue 4, p350-360. 11p.

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