Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Vera Herédia-Colaço"'
Autor:
Vera Herédia-Colaço
Publikováno v:
Journal of Product and Brand Management. 32(3):436-453
Purpose This research aims to compare consumer responses to pro-environmental communication and appeals to recycle packaging when these messages come from a high-familiarity versus a low-familiarity brand. Design/methodology/approach Two online betwe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::32321e753bc4734f83f8b01325145ec3
https://ciencia.ucp.pt/en/publications/380ce0eb-53c2-427e-b8d8-e50415aed51b
https://ciencia.ucp.pt/en/publications/380ce0eb-53c2-427e-b8d8-e50415aed51b
Autor:
Walter Leal Filho, Maria Alzira Pimenta Dinis, Arminda do Paço, Vera Herédia-Colaço, Lucas Veiga Avila, Karen Dennis, David Tyler, Samara Neiva, Olena Liakh
Apart from the many social and health problems it has caused, the COVID-19 pandemic has had a severe impact on most sectors of the economy worldwide. One of the areas where such impact is noticeable is the textile, apparel, and fashion (TAF) industry
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::388a1ca0a03f9834e1e1a94fa652b3ac
https://hdl.handle.net/10400.14/39121
https://hdl.handle.net/10400.14/39121
Autor:
Vera Herédia-Colaço, Helena Rodrigues
Publikováno v:
International Journal of Hospitality Management
This research examines hoteliers’ perceptions and strategies in light of the Covid-19 pandemic and their predictions about an uncertain industry that has shifted attention to safety and hygiene concerns to regain guests’ trust. A cross-sectional
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c43abc77ed958a3f6b55bf3978a63f9a
https://ciencia.ucp.pt/en/publications/38af5428-05b7-48a7-9204-6f975e48be11
https://ciencia.ucp.pt/en/publications/38af5428-05b7-48a7-9204-6f975e48be11
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783030477639
This research aims to analyze how retailers’ endorsement of socially responsible and sustainable practices impact consumers’ attitudes and perceptions towards retailers’ products (private labels). A laboratory experiment, in which CSR practices
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4316326c812663d340cd2eec3b877f54
https://doi.org/10.1007/978-3-030-47764-6_15
https://doi.org/10.1007/978-3-030-47764-6_15
Publikováno v:
Herédia-Colaço, V; Coelho Do Vale, R; & Villas-Boas, SB. (2017). Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation. Journal of Business Ethics, 1-22. doi: 10.1007/s10551-017-3572-9. UC Berkeley: Retrieved from: http://www.escholarship.org/uc/item/89d1v08c
Journal of Business Ethics, vol 156, iss 3
Journal of Business Ethics, vol 156, iss 3
© 2017 Springer Science+Business Media Dordrecht This article is a within- and cross-country examination of the impact of fair trade certification on consumers’ evaluations and attitudes toward ethically certified products. Across three experiment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::486d69bc7176abb8628a85226d035d3b
https://doi.org/10.1007/s10551-017-3572-9
https://doi.org/10.1007/s10551-017-3572-9