Zobrazeno 1 - 10
of 143
pro vyhledávání: '"Venkatapparao Mummalaneni"'
Publikováno v:
Review of Business Research. 18:35-48
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::055497e838ff752c27ff8526181068e4
https://doi.org/10.18374/rbr-18-1.6
https://doi.org/10.18374/rbr-18-1.6
Publikováno v:
Journal of Business & Economics Research (JBER). 15:45-54
We present empirical findings on the problem of low participation rate of Limited Resource Farm Producers (LRFPs)[1] in USDA programs. Our analysis is based on survey data directly sourced from LRFP population spread across twenty counties in Souther
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66a9fcb751c1e7268b84c15272c632d0
https://doi.org/10.19030/jber.v15i3.9992
https://doi.org/10.19030/jber.v15i3.9992
Publikováno v:
Journal of Internet Commerce. 15:311-331
Total online retail spending in China reached $427 billion in 2014 and is expected to surpass $1 trillion in 2018 (Chu and Wong 2015). In addition, the number of online stores in China has been rapidly increasing. The present study proposes a model b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::879ca314dbcbab97731861a20df802fe
https://doi.org/10.1080/15332861.2016.1237232
https://doi.org/10.1080/15332861.2016.1237232
Publikováno v:
Journal of Business-to-Business Marketing. 22:13-36
Purpose: As the Journal of Business-to-Business Marketing (JBBM) completes 21 years of publication and comes of age, the purpose of this article is to take stock of the research published in its pages and assess its contributions to the field of Busi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe6c98d8017a37527c108e5bdc9d3a1a
https://doi.org/10.1080/1051712x.2015.1020238
https://doi.org/10.1080/1051712x.2015.1020238
Autor:
Venkatapparao Mummalaneni
Publikováno v:
Marketing Education Review. 24:43-46
Schools of business are increasingly focused on efforts aimed at measuring, documenting, and improving student learning. E-portfolios have been introduced by a number of schools for purposes of ass...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::881fa47fb3fdd8e1c59187bb47fe464c
https://doi.org/10.2753/mer1052-8008240107
https://doi.org/10.2753/mer1052-8008240107
Publikováno v:
Journal of Marketing Channels. 18:303-326
Internet-based retailing is growing and increasingly becoming popular as an alternative to traditional retailing around the world. Increased research interest in the quality of e-retailer service has led to the development of domain-specific models.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d87d65c7ef1eb9db1800fcda50d247ec
https://doi.org/10.1080/1046669x.2011.613321
https://doi.org/10.1080/1046669x.2011.613321
Publikováno v:
Journal of International Consumer Marketing. 22:259-269
In this study, we reviewed the quality of customer service (E-S-QUAL) model and the quality of service recovery (E-RecS-QUAL) model and applied them to the African American and Chinese cultural settings. Utilizing the LISREL 8.72 program, we conducte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ba5e146ffcd1f00d476c1a918d0f1a2
https://doi.org/10.1080/08961531003751165
https://doi.org/10.1080/08961531003751165
Publikováno v:
Young Consumers. 10:157-169
Purpose – This paper seeks to use the consumer‐perceived levels of internet shopping skills and challenges, to cluster the young Chinese customers and to compare the quality perceptions of customers from the different clusters.Design/methodology/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::354c3104cd659565fe4b764122761854
https://doi.org/10.1108/17473610910964732
https://doi.org/10.1108/17473610910964732
Publikováno v:
Journal of Business-to-Business Marketing. 16:40-54
In this commentary we reaffirm the position taken by LaPlaca and Katrichis (2009) that there is an underrepresentation of business marketing research in the marketing literature. Our comments highlight the sector size of business marketing in the eco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26f06d703af97efd958331d69d8b0481
https://doi.org/10.1080/10517120802490004
https://doi.org/10.1080/10517120802490004
Publikováno v:
Journal of Relationship Marketing. 7:257-273
Proponents of active learning methods suggest that innovative instructional techniques would enhance student motivation and achievement. The present research examines the effectiveness of a board game in fostering a relationship orientation among bus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74f569fe0ea2d978dc0beeab91256170
https://doi.org/10.1080/15332660802409613
https://doi.org/10.1080/15332660802409613