Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Venkat Ramaswamy"'
Autor:
Venkat Ramaswamy, Kerimcan Ozcan
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can
Into the eXperience-verse: the strategic frontier of cloud business innovation and value co-creation
Autor:
Venkat Ramaswamy, Krishnan Narayanan
Publikováno v:
Strategy & Leadership. 50:25-31
Purpose The authors introduce readers to the eXperience-verse revolution, the next strategic frontier of cloud business innovation and value co-creation. Design/methodology/approach The eXperience-verse revolution unfolds concurrently with the evolut
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aeab76b7edc489eb6f8848110d2b4751
https://doi.org/10.1108/sl-06-2022-0061
https://doi.org/10.1108/sl-06-2022-0061
Autor:
Venkat Ramaswamy, Maarten K. Pieters
Publikováno v:
Strategy & Leadership. 49:3-8
Purpose The authors anticipate that in a post-COVID, hyper-connected and interdependent world, all businesses will inevitably have to become co-creational “living” enterprises -- organizations that purposefully learn and adapt through experientia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::800fd2085d9aecd86ab92678f98700ef
https://doi.org/10.1108/sl-01-2021-0009
https://doi.org/10.1108/sl-01-2021-0009
Autor:
Venkat Ramaswamy
Publikováno v:
Strategy & Leadership. 48:3-9
Purpose The author explains how networked interaction, propelled by the internet and the forces of digitalization, ubiquitous connectivity, globalization and social media has become the new locus for creating value. And how that networked interaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e26778c9b89c402f41705dbba5af8d0a
https://doi.org/10.1108/sl-01-2020-0014
https://doi.org/10.1108/sl-01-2020-0014
Autor:
Venkat Ramaswamy, Kerimcan Ozcan
Publikováno v:
Journal of Business & Industrial Marketing. 35:1165-1178
Purpose The purpose of this paper is to conceptualize the “interacted” actor and connect it with practices of managerial value creation in an interactive business world. In doing so, it accounts for the interactive agency of actors via dynamics o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50e0b9f798bf796c150301d9ea3e1cfc
https://doi.org/10.1108/jbim-10-2018-0318
https://doi.org/10.1108/jbim-10-2018-0318
Autor:
Venkat Ramaswamy
Publikováno v:
The Routledge Companion to Corporate Branding ISBN: 9781003035749
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b5e5481b5aacf144c67b13e97ba5564
https://doi.org/10.4324/9781003035749-8
https://doi.org/10.4324/9781003035749-8
Autor:
Venkat Ramaswamy, Kerimcan Ozcan
Publikováno v:
NIM Marketing Intelligence Review. 11:18-23
With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and services, retailers now offer means for creating value together with their customers through manifold interactions. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d52f459c2e8318f7fe50c9dec3ad0e84
https://doi.org/10.2478/nimmir-2019-0003
https://doi.org/10.2478/nimmir-2019-0003
Autor:
Kerimcan Ozcan, Venkat Ramaswamy
Dynamic Relationality Theory of Creative Transformation: Grounding Machinic Ecosystems in Life Experiences introduces a visionary approach to understanding the evolving relationship between technology and human experiences. It delves into the transfo
Autor:
Kerimcan Ozcan, Venkat Ramaswamy
Publikováno v:
Journal of Marketing. 82:19-31
In an age of digitalized interactions, offerings are no longer “finished” in the traditional sense; creation of value continues by engaging actors (often consumers and their associated social networks) interacting with organizing actors (often fi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37a9a0826eca1f8efc31c27121a561b9
https://doi.org/10.1509/jm.15.0365
https://doi.org/10.1509/jm.15.0365