Výsledky vyhledávání - "Vellore Nagarajan, Durga"

Akademický článek

New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

Autor: Priporas, Constantinos-Vasilios, Vellore-Nagarajan, Durga

Publikováno v: International Marketing Review, 2022, Vol. 40, Issue 5, pp. 906-935.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMR-12-2021-0363

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Akademický článek

A technology-people-integrated toolkit for retail care management during a crisis

Autor: Priporas, Constantinos Vasilios, Vellore Nagarajan, Durga, Kamenidou, Irene (Eirini)

Publikováno v: In Journal of Retailing and Consumer Services July 2023 73

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Akademický článek

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity

Autor: Priporas, Constantinos-Vasilios, Vellore-Nagarajan, Durga, Kamenidou, Irene (Eirini)

Publikováno v: European Journal of Marketing, 2022, Vol. 56, Issue 11, pp. 2978-3006.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJM-06-2021-0386

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Pre-decisional cognitive dissonance shaping consumer behaviour within Generation Z: preliminary evidence

Autor: Vellore Nagarajan, Durga, Priporas, Constantinos-Vasilios, McPherson, Mark

The study aims at identifying and conceptualising latent needs as cognitive elements arousing pre-decisional action-based dissonance states affecting consumer behaviour. This paper presents the pilot study findings establishing pre-decisional cogniti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______348::e3bfbc73a0948d42ee780836064a3b47
https://eprints.soton.ac.uk/470667/

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