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pro vyhledávání: '"Velasco-Vizcaíno Franklin"'
Publikováno v:
Physical Culture and Sport: Studies and Research, Vol 100, Iss 1, Pp 61-74 (2023)
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popu
Externí odkaz:
https://doaj.org/article/b6125b25f87b4c91ba1c283292ea0680
Publikováno v:
In Journal of Business Research March 2023 158
Autor:
Velasco Vizcaíno, Franklin1 (AUTHOR) fvelasco@usfq.edu.ec, Guaita Martínez, José Manuel2 (AUTHOR), Martín Martín, José María3 (AUTHOR)
Publikováno v:
Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p2055-2070. 16p.
Publikováno v:
In Journal of Business Research January 2021 124:538-546
Publikováno v:
In Journal of Business Research August 2019 101:637-650
Publikováno v:
In Case Studies on Food Experiences in Marketing, Retail, and Events 2020:147-159
Autor:
Velasco Vizcaíno, Franklin1,2 franklin.velasco@mavs.uta.edu
Publikováno v:
Psychology & Marketing. Jul2018, Vol. 35 Issue 7, p542-552. 11p. 1 Color Photograph, 2 Diagrams, 4 Charts.
Akademický článek
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Publikováno v:
aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; 2021 Special Issue, Vol. 25, p12-25, 14p
Autor:
Ambarkhane, Dilip Dinkar, Bauer-Krösbacher, Claudia, Baumgartner, Dajana, Bertella, Giovanna, Bjork, Peter, Capriello, Antonella, Cepeda, Mauricio, Doppler, Susanne, Hanson, Dennis, Hassan, Rohail, Huda, M. Muzakkeerul, Hussain, Tina Umnia, Kauppinen-Räisänen, Hannele, Koronaki, Eirini, Kumar, Prabhat, Pohlmann, Attila, Saleh, Abu, Singh, Ardhendu Shekhar, Steffen, Adrienne, Stovall, Tony, Sultan, Parves, Tarafder, Tasmiha, Theodoridis, Prokopis K., Tischler, Stephanie, Üçok-Hughes, Mine, Velasco-Vizcaíno, Franklin, Ventzislavov, Rossen, Wong, Ho Yin, Wurzer, Lisa-Marie
Publikováno v:
In Case Studies on Food Experiences in Marketing, Retail, and Events 2020:xi-xii