Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Varumärkeskännedom"'
Modeindustrin har historiskt sett låtit människor uttrycka sin kreativitet och personlighet genom kläder, men den har också bidragit till överkonsumtion och negativa miljö- och sociala konsekvenser. För att skapa en mer hållbar modeindustri h
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-30035
Autor:
Engström, Ebba, Svensson, Elin
Purpose: The aim of the study is to find out which factor of brand awareness, digital content marketing on social media and eWOM, has the greatest impact on a consumer's online purchase decision. Methodology: A quantitative study that aims to create
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-50651
Autor:
Bexell, Tilda
Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. The study w
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-53582
Autor:
Kedmark, Robin, Tewodros, Adam
This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of br
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826
Autor:
Hedin, Madeliene, Strindlund, Selicia
Titel: Influencer marketing på Instagram: Påverkan på konsumenters attityd och köpintention utifrån trovärdighetsfaktorer, opinionsledarskap, follower/followee-ratio och sympati Nivå: C-uppsats, examensarbete inom företagsekonomi Författare:
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-38828
Autor:
Lindgren, Alice, Hammar Hult, Wilma
Swedish alcohol companies that produce beverages with more than 15 percent alcohol by volume have limited opportunities to design their marketing in accordance with Swedish law. This makes marketing for Swedish alcohol companies more difficult, which
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-47100
Datum: 2022-01-13 Nivå: Kandidatuppsats i Företagsekonomi, 15 hp Institution: Akademin för ekonomi, samhälle, teknik, Mälardalens Högskola Författare: Gustav Blomqvist Oliver Hedman Alexander Nordström Käll Titel: Event som marknadsföringss
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-56909
Autor:
Bexell, Tilda
Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. The study w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______681::3d300b3a2d752c0f5aa3d376e8460b6a
http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-53582
http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-53582
Autor:
Kedmark, Robin, Tewodros, Adam
This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1481::f7fff585d835bd15c16d3d7c36cd1ca7
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826