Výsledky vyhledávání - "Vanessa M. Patrick"

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Publikováno v: Journal of Marketing. 85:58-73

Consumers often observe how other consumers interact with brands to inform their own brand judgments. This research demonstrates that brand relationship quality–indicating cues, such as brand nicknames (e.g., “Mickey D’s” for McDonald’s, �

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b5b553ac59b88d0ac3e3ed239465e4b7
https://doi.org/10.1177/0022242921996277

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Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks

Autor: Vanessa M. Patrick, Julia Belyavsky Bayuk

Publikováno v: Journal of Business Research. 128:436-449

In both personal and professional spheres, consumers decide when to initiate action on important tasks. Often, for important yet seemingly less-pressing tasks (e.g., saving for retirement), action initiation begins too late. This research is based on

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e5802508e2d0504f0c24056235056ed7
https://doi.org/10.1016/j.jbusres.2021.02.012

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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Autor: Richard Olson, Anne L. Roggeveen, Jens Nordfält, Gonca Soysal, John Karsberg, Elisa B. Schweiger, Vanessa M. Patrick, Stephanie M. Noble, Dhruv Grewal, Nora Cooper, Annemarie Dillard

Publikováno v: L.Roggeveen, A, Grewala, D, Karsbergb, J & Schweiger, E 2020, ' Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies ', JOURNAL OF RETAILING, vol. 0, no. 0, pp. 1-18 . https://doi.org/10.1016/j.jretai.2020.11.006

This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationship

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e64600a0be22720220e1fbc4051bcb5a
https://doi.org/10.1016/j.jretai.2020.11.006

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How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

Autor: Rita Ngoc To, Vanessa M. Patrick

Publikováno v: Journal of Consumer Research. 48:123-146

A model’s eyes are a powerful and ubiquitous visual feature in virtually any advertisement depicting a person. But does where the ad model’s eyes look matter? Integrating insights from social psychology and performance and visual art theory, we d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d53ae0a9e7880041e1210680bd7714e
https://doi.org/10.1093/jcr/ucaa063

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Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Autor: Huan Chen, Minkyung Koo, Vanessa M. Patrick, Jun Pang

Publikováno v: Journal of Retailing. 96:266-281

Ten studies examine package shape as a cue for brand status categorization. The authors show that products in tall, slender packages are more likely to be categorized as high-end products (high brand status) than those in short, wide packages (low br

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a76f8765214164f27af357f72775d0a5
https://doi.org/10.1016/j.jretai.2019.08.003

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Juggling work and home selves: Low identity integration feels less authentic and increases unethicality

Autor: Vanessa M. Patrick, Maryam Kouchaki, Mahdi Ebrahimi

Publikováno v: Organizational Behavior and Human Decision Processes. 158:101-111

This research investigates the effect of individuals’ subjective perceptions of the overlap among different identities on their feelings of authenticity and the likelihood of engaging in unethical behavior. Across four studies we found that low (vs

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3cb7e18cb06e4e85ad430b5589da82b0
https://doi.org/10.1016/j.obhdp.2019.02.005

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The power of the pen: Handwritten fonts promote haptic engagement

Autor: Anoosha Izadi, Vanessa M. Patrick

Publikováno v: Psychology & Marketing. 37:1082-1100

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::24a2530f3bb8c402526ee4973fef7b56
https://doi.org/10.1002/mar.21318

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The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement

Autor: Melanie Rudd, Vanessa M. Patrick, Anoosha Izadi

Publikováno v: Journal of Retailing. 95:143-157

Retail spaces contain copious sensory information that can affect consumers’ shopping behavior. This research investigates a novel, yet ubiquitous, retail atmospheric variable: airflow direction. We examine how the sensory experience of frontal (vs

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d7b30df391881b0e0eb7fa5f727e1887
https://doi.org/10.1016/j.jretai.2019.10.005

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From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal

Autor: Hyewon Oh, Minkyung Koo, Vanessa M. Patrick

Publikováno v: Journal of the Association for Consumer Research. 4:337-351

Worldwide food waste amounts to approximately 1.3 billion tons every year. The desire for perfection (fresh and unblemished) in produce has been identified as one of the key reasons underly...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::047e01bf8b4c47096b265ab758b50940
https://doi.org/10.1086/705032

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