Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Vandeberg L"'
Autor:
Heuckelum, M. van, Hebing, R.C.F., Vandeberg, L., Linn, A.J., Flendrie, M., Nurmohamed, M.T., Dulmen, S. van, Ende, C.H.M. van den, Bemt, B.J.F van den
Publikováno v:
Arthritis Care & Research, 73, 3, pp. 364-373
Arthritis Care & Research, 73, 364-373
Arthritis Care & Research, 73, 364-373
Item does not contain fulltext Objectives Up to now, it is unknown if healthcare professional (HCP)’s attitudes and beliefs might affect attitudes, beliefs and medication-taking behaviour of patients with rheumatoid arthritis (RA). This study aims
Publikováno v:
Journal of Business Cases and Applications, 29, pp. 1-15
Journal of Business Cases and Applications, 29, 1-15
Journal of Business Cases and Applications, 29, 1-15
Contains fulltext : 241220.pdf (Publisher’s version ) (Open Access) 15 p.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8b476abe5d84bfbad45baab82eb5670a
https://repository.ubn.ru.nl/handle/2066/241220
https://repository.ubn.ru.nl/handle/2066/241220
Akademický článek
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Publikováno v:
Human Communication Research, 43(2), 295-314. Wiley-Blackwell
Multiscreening, the simultaneous usage of multiple screens, is a relatively understudied phenomenon that may have a large impact on media effects. First, we explored people's viewing behavior while multiscreening by means of an eye-tracker. Second, w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::4e7df691f78e022f2900a41f43ba920a
https://dare.uva.nl/personal/pure/en/publications/the-battle-of-the-screens-unraveling-attention-allocation-and-memory-effects-when-multiscreening(36d8a65f-9b29-4815-911d-85f1c97a4c28).html
https://dare.uva.nl/personal/pure/en/publications/the-battle-of-the-screens-unraveling-attention-allocation-and-memory-effects-when-multiscreening(36d8a65f-9b29-4815-911d-85f1c97a4c28).html
Autor:
Smit, E.G., Segijn, C.M., van de Giessen, W., Wottrich, V.M., Vandeberg, L., Voorveld, H.A.M., Zabkar, V., Eisend, M.
Publikováno v:
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement, 197-212
STARTPAGE=197;ENDPAGE=212;TITLE=Advances in Advertising Research VIII
Advances in Advertising Research VIII ISBN: 9783658187309
STARTPAGE=197;ENDPAGE=212;TITLE=Advances in Advertising Research VIII
Advances in Advertising Research VIII ISBN: 9783658187309
People are increasingly combining multiple media simultaneously (e.g., checking Facebook while watching television, listening to the radio while reading). Simultaneously using multiple media with different screens, audio sources, and content is refer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b316e3d711fe1d090d2c3a8bdfb5e6ab
https://dare.uva.nl/personal/pure/en/publications/media-multitasking-and-the-role-of-task-relevance-in-background-advertising-processing(04b7e44f-594c-4b34-86ea-2da2188cdcfe).html
https://dare.uva.nl/personal/pure/en/publications/media-multitasking-and-the-role-of-task-relevance-in-background-advertising-processing(04b7e44f-594c-4b34-86ea-2da2188cdcfe).html
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
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Autor:
Vandeberg, L., Wennekers, A.M., Murre, J.M.J., Smit, E.G., Verlegh, P., Voorveld, H., Eisend, M.
Publikováno v:
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 269-279
STARTPAGE=269;ENDPAGE=279;TITLE=Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 269-279
STARTPAGE=269;ENDPAGE=279;TITLE=Advances in Advertising Research (Vol. VI)
Consider a scenario in which you participate in a study on advertising effects. You are instructed to attend to an advertisement, after which you are asked about your memory for the advertisement and advertised brand, your attitude towards the ad and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::59a0ca2fffcdf6e1903c2c73b28306d0
https://doi.org/10.1007/978-3-658-10558-7_21
https://doi.org/10.1007/978-3-658-10558-7_21
Autor:
Wennekers, A.M., Vandeberg, L., Zoon, K., van Reijmersdal, E.A., Verlegh, P., Voorveld, H., Eisend, M.
Publikováno v:
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 253-267
STARTPAGE=253;ENDPAGE=267;TITLE=Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 253-267
STARTPAGE=253;ENDPAGE=267;TITLE=Advances in Advertising Research (Vol. VI)
Brand placement is a popular topic, both in business and academia. Brands are placed in a wide-ranging array of media, including television programs, movies, radio shows, magazines, games, music videos, and websites. Expenditures on brand placement a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c072da1bb1873b913827c45db325da53
https://doi.org/10.1007/978-3-658-10558-7_20
https://doi.org/10.1007/978-3-658-10558-7_20
Autor:
van Reijmersdal, EA, Boerman, SC, Fransen, ML, van Lieshout, F, van Noort, G, Opree, Suzanna, Reusch, S, Vandeberg, L (Lisa)
Publikováno v:
14th International Conference on Research in Advertising
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::e5f85a05d536fefaae898fcfa58c9087
https://pure.eur.nl/en/publications/ae40969a-b818-49c1-b9d6-93e5d8ff5fec
https://pure.eur.nl/en/publications/ae40969a-b818-49c1-b9d6-93e5d8ff5fec
Publikováno v:
Oxford Bibliographies, Communication
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::d38cde84100b1651d8b030e51e9ada50
https://dare.uva.nl/personal/pure/en/publications/implicit-measurement(fb41c220-ba29-40a1-b5b1-8f3bccb0b2bd).html
https://dare.uva.nl/personal/pure/en/publications/implicit-measurement(fb41c220-ba29-40a1-b5b1-8f3bccb0b2bd).html