Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Van der Maelen, Sara"'
Publikováno v:
Journal of Marketing, 2017 Jan 01. 81(1), 118-135.
Externí odkaz:
https://www.jstor.org/stable/44879038
Autor:
Maesen, Stijn1 (AUTHOR) s.maesen@imperial.ac.uk, Lamey, Lien2 (AUTHOR) lien.lamey@kuleuven.be
Publikováno v:
Journal of Marketing. Jan2023, Vol. 87 Issue 1, p97-113. 17p. 1 Diagram, 5 Charts, 1 Graph.
Autor:
Krotz, Riley T.1 (AUTHOR) riley.krotz@ttu.edu, Gundlach, Gregory T.2 (AUTHOR) ggundlac@unf.edu, Moss, Diana L.3 (AUTHOR) dmoss@antitrustinstitute.org
Publikováno v:
Journal of Public Policy & Marketing. Jul2022, Vol. 41 Issue 3, p221-236. 16p. 5 Charts.
Autor:
Katrijn Gielens, Els Gijsbrechts
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount ban
