Zobrazeno 1 - 10 of 11 pro vyhledávání: '"Valerie L. Vaccaro"'
1
The Effects of Morality and Positivity on Social Entrepreneurial Intention
Autor: Bok Gyo Jeong, Sookyoung Lee, Valerie L. Vaccaro, Kihwan Kim, Jeonghwan Choi, Rob Kim Marjerison
Publikováno v: Journal of Social Entrepreneurship. :1-21
This study investigated the dynamics of morality, positivity, and social entrepreneurial intention (SEI) of individuals. The ‘inconsistent mediation’ effects of morality and positivity were observe...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fd09fd0562bdf1924c5c89b79b0ffc01
https://doi.org/10.1080/19420676.2021.1942960
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6
A Consumer Behavior-Influenced Multidisciplinary Transcendent Model of Motivation for Music Making
Autor: Valerie L. Vaccaro
This chapter reviews multidisciplinary research from the fields of consumer behavior, humanistic and positive psychology, music education, and other areas to develop a new Transcendent Model of Motivation for Music Making. One’s “extended self”
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0353607db0a9d46a007af6e75d13867
https://doi.org/10.1093/oxfordhb/9780190244705.013.21
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7
B2B green marketing and innovation theory for competitive advantage
Autor: Valerie L. Vaccaro
Publikováno v: Journal of Systems and Information Technology. 11:315-330
PurposeIn these economically and ecologically challenging times, the purpose of this paper is to investigate how innovation theory can be used to design more effective, proactive B2B green marketing strategies in order to meet the triple bottom line
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::24d51efd6c338d3907bdae7da128e5b3
https://doi.org/10.1108/13287260911002477
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8
The Evolution of Business Models and Marketing Strategies in the Music Industry
Autor: Deborah Y. Cohn, Valerie L. Vaccaro
Publikováno v: International Journal on Media Management. 6:46-58
This article provides a strategic analysis using a services marketing framework of 3 business models in the music industry: the traditional music industry; renegade peer-to-peer music file trading; and new, legitimate online downloading services. Key
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20266b93515e1741108cdb8078366c2e
https://doi.org/10.1080/14241277.2004.9669381
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10
A study of neutralisation theory's application to global consumer ethics: P2P file-trading of musical intellectual property on the internet
Autor: Deborah Y. Cohn, Valerie L. Vaccaro
Publikováno v: International Journal of Internet Marketing and Advertising. 3:68
This study applied neutralisation techniques from neutralisation theory (Sykes and Matza, 1957) to consumer perceptions to justify unethical distribution and acquisition of unauthorised free digital music on the internet. A two-stage multimethod and
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cee109fef5fbcf76f8baa851adbffee1
https://doi.org/10.1504/ijima.2006.008975
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