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pro vyhledávání: '"Valerie Jacobs"'
Autor:
Valerie Jacobs
Publikováno v:
Design Management Review. 20:16-21
As a design forecaster, valerie Jacobs observes a divide between how designers see their role in brand building and how people actually experience and use brands. She suggests that creating “platforms” that customers can resonate with rather than
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e69a1a60ab05c9e8aeea62ff8cd991d
https://doi.org/10.1111/j.1948-7169.2010.00032.x
https://doi.org/10.1111/j.1948-7169.2010.00032.x
Autor:
Valerie Jacobs
Publikováno v:
Interactions. 16:68-71
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98620231f0a8b51b52f015ba564f16f4
https://doi.org/10.1145/1620693.1620710
https://doi.org/10.1145/1620693.1620710
Autor:
KREMER, VALERIE JACOBS
The purpose of this thesis is to expand the current fashion forecasting methodology by applying a strategic planning and forecasting technique called scenario planning (also referred to as the “Shell Method”) to fashion forecasting. In traditiona
Externí odkaz:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022782166
Publikováno v:
Journal of Marketing for Higher Education. 1:27-36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90021fa065b90eee417d853751b09a68
https://doi.org/10.1300/j050v01n02_04
https://doi.org/10.1300/j050v01n02_04