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This article presents how to structure a real pharmacy retail business negotiation case scenario by adopting the Negotiation Map and the Four-Type Negotiation Matrix. The single descriptive case study involved two parties, one buyer and one supplier,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63f591e9143d9477bef36e93ac7998b1
Autor:
Valente, Raphael Teles
Publikováno v:
Biblioteca Digital de Teses e Dissertações da UERJ
Universidade do Estado do Rio de Janeiro (UERJ)
instacron:UERJ
Universidade do Estado do Rio de Janeiro (UERJ)
instacron:UERJ
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Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::ab7c94dce1a5474351c874588a4ff9be
http://www.bdtd.uerj.br/handle/1/7134
http://www.bdtd.uerj.br/handle/1/7134