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Publikováno v:
Tríade: Revista de Comunicação, Cultura e Mídia. 8:26-49
We analyze how activism proclaimed by brands works with discussion on the consumption of activism and trademarks. Which communication strategies are related to brand activism? Few initiatives go so far as their first aim to add good intentions to the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8709c76718ebe242dc888ad8d4101105
https://doi.org/10.22484/2318-5694.2020v8n17p26-49
https://doi.org/10.22484/2318-5694.2020v8n17p26-49
