Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Valarie Zeithaml"'
Each chapter opens with a set of learning objectives, summarizing what knowledge, skills or understanding readers should acquire from each chapter.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e7934303815e841c81579dbafc92407
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaini
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition,
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their custo
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm
Publikováno v:
Always Ahead im Marketing ISBN: 9783658090296
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f660e3c9ffc7e341dd8428791b6ff6c7
https://doi.org/10.1007/978-3-658-09030-2_8
https://doi.org/10.1007/978-3-658-09030-2_8
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing imp