Zobrazeno 1 - 10
of 942
pro vyhledávání: '"Valarie Zeithaml"'
Autor:
Zeithaml, Valarie A.
Publikováno v:
Journal of Historical Research in Marketing, 2017, Vol. 9, Issue 3, pp. 264-276.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHRM-05-2017-0017
Autor:
Mittal, Vikas
Publikováno v:
Journal of Marketing, 2001 Apr 01. 65(2), 107-109.
Externí odkaz:
https://www.jstor.org/stable/3203384
Autor:
Valarie A. Zeithaml
Publikováno v:
Journal of Historical Research in Marketing. 9:264-276
Purpose By examining my personal development and career trajectory, I hope to share some insights into life as an academic. My particular path has contained, as most paths do, twists and turns. As I look back, they all seem somehow related to each ot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25ee1f991e7590ea7cc35cb6c2e9f4f7
https://doi.org/10.1108/jhrm-05-2017-0017
https://doi.org/10.1108/jhrm-05-2017-0017
Autor:
Zeithaml, V.A.
Purpose: By examining my personal development and career trajectory, I hope to share some insights into life as an academic. My particular path has contained, as most paths do, twists and turns. As I look back, they all seem somehow related to each o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e72283425f332ae16535187bd958e42
Each chapter opens with a set of learning objectives, summarizing what knowledge, skills or understanding readers should acquire from each chapter.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e7934303815e841c81579dbafc92407
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaini
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition,
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their custo
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm
Publikováno v:
Always Ahead im Marketing ISBN: 9783658090296
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f660e3c9ffc7e341dd8428791b6ff6c7
https://doi.org/10.1007/978-3-658-09030-2_8
https://doi.org/10.1007/978-3-658-09030-2_8