Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Vadakkepatt, Gautham"'
Autor:
Vadakkepatt, Gautham G.1 (AUTHOR) gvadakke@gmu.edu, Arora, Sandeep2 (AUTHOR) sandeep.arora@umanitoba.ca, Martin, Kelly D.3 (AUTHOR) kelly.martin@colostate.edu, Paharia, Neeru4 (AUTHOR) np412@georgetown.edu
Publikováno v:
Journal of Marketing. May2022, Vol. 86 Issue 3, p79-97. 19p. 1 Diagram, 4 Charts.
Autor:
Vadakkepatt, Gautham G., Winterich, Karen Page, Mittal, Vikas, Zinn, Walter, Beitelspacher, Lauren, Aloysius, John, Ginger, Jessica, Reilman, Julie
Publikováno v:
In Journal of Retailing March 2021 97(1):62-80
Autor:
Vadakkepatt, Gautham Gopal
In this dissertation, I develop frameworks and models capturing the effects of marketing capital and R and D capital on firm growth and sustained membership in the Fortune 500 cohort. Drawing on the resource-based view (RBV) of the firm and industria
Externí odkaz:
http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8532
Publikováno v:
In Journal of Business Research February 2019 95:417-427
Publikováno v:
Journal of Marketing, 2018 May 01. 82(3), 87-107.
Externí odkaz:
https://www.jstor.org/stable/44879180
Can advertising benefit women's development? Preliminary insights from a multi-method investigation.
Autor:
Vadakkepatt, Gautham1, Bryant, Andrew2, Hill, Ronald Paul3 ronhill@american.edu, Nunziato, Joshua4
Publikováno v:
Journal of the Academy of Marketing Science. May2022, Vol. 50 Issue 3, p503-520. 18p.
Autor:
Vadakkepatt, Gautham1 (AUTHOR), Shankar, Venkatesh2 (AUTHOR) vshankar@mays.tamu.edu, Varadarajan, Rajan3 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. Nov2021, Vol. 49 Issue 6, p1088-1108. 21p.
Autor:
Ya You1 youy@cofc.edu, Vadakkepatt, Gautham G.2 gvadakke@gmu.edu, Joshi, Amit M.3 Amit.Joshi@ucf.edu
Publikováno v:
Journal of Marketing. Mar2015, Vol. 79 Issue 2, p19-39. 21p. 1 Diagram, 6 Charts, 2 Graphs.
Publikováno v:
Journal of Marketing, 2015 Mar 01. 79(2), 19-39.
Externí odkaz:
https://www.jstor.org/stable/43784396
Autor:
Varadarajan, Rajan, Srinivasan, Raji, Vadakkepatt, Gautham Gopal, Yadav, Manjit S., Pavlou, Paul A., Krishnamurthy, Sandeep, Krause, Tom
Publikováno v:
In Journal of Interactive Marketing 2010 24(2):96-110