Zobrazeno 1 - 10
of 25
pro vyhledávání: '"VARDARSUYU, Merve"'
Publikováno v:
International Marketing Review, 2023, Vol. 41, Issue 1, pp. 302-332.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-10-2022-0224
Publikováno v:
In Journal of Business Research November 2023 167
Autor:
Vardarsuyu, Merve1 merve.turgut@dpu.edu.tr, Sunaoğlu, Şerife Kazancı2
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p926-928. 3p.
Autor:
VARDARSUYU, Merve1 merve.turgut@dpu.edu.tr
Publikováno v:
Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi. ara2022, Vol. 14 Issue 2, p637-676. 40p.
Autor:
Igarashi, Reika1 R.igarashi@leeds.ac.uk, Vardarsuyu, Merve2, Bhoumik, Kshitij2, Adeniji, James
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p981-984. 4p.
Autor:
Vardarsuyu, Merve1 merve.turgut@dpu.edu.tr, Papadopoulou, Christina2
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p32-35. 4p.
Autor:
Vardarsuyu, Merve1 merve.turgut@dpu.edu.tr, Sunaoğlu, Şerife Kazancı2 serifekazanci@bayburt.edu.tr
Publikováno v:
Journal of Economics & Administrative Sciences / Eskisehir Osmangazi Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi. Aug2022, Vol. 17 Issue 2, p561-583. 23p.
Autor:
VARDARSUYU, Merve, GÜLTEKİN, Beyza
Publikováno v:
Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi; eyl2023, Vol. 16 Issue 3, p797-820, 28p
Publikováno v:
Volume: 15, Issue: 3 773-802
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Consumer-brand identification has been considered an important concept to understand the reasons for establishing long-term brand relationships. Drawing on social identity theory, it is aimed to investigate materialism as an antecedent to and willing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::c9f17372fc34d4c1760093290586a386
https://dergipark.org.tr/tr/pub/ppad/issue/72846/1182583
https://dergipark.org.tr/tr/pub/ppad/issue/72846/1182583
Autor:
VARDARSUYU, Merve
Publikováno v:
Volume: 15, Issue: 2 428-450
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
In the era of fierce competition and high market dynamism, creating superior brand experience has been one of the key objectives of companies, which in turn fostered the importance and number of experience studies in the marketing literature. Drawing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::fe93fab094f4030b9849f8a5ec66b3ed
https://dergipark.org.tr/tr/pub/ppad/issue/70072/1123785
https://dergipark.org.tr/tr/pub/ppad/issue/70072/1123785