Zobrazeno 1 - 9
of 9
pro vyhledávání: '"V. N. Dovzhik"'
Publikováno v:
Цифровая социология, Vol 6, Iss 1, Pp 29-38 (2023)
The authors of the article explore how the cartoon characters are perceived in advertising products of famous brands among young people. To study this issue, focus groups were held, in which representatives of the youth audience took part. To demonst
Externí odkaz:
https://doaj.org/article/3dba6cadb42949c2bea1000f7d9a7cc2
Publikováno v:
Вестник университета, Vol 0, Iss 9, Pp 65-71 (2022)
The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the
Externí odkaz:
https://doaj.org/article/72c8fb09305043f8bcce617d7fc432bd
Publikováno v:
Цифровая социология, Vol 4, Iss 2, Pp 44-54 (2021)
The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand
Externí odkaz:
https://doaj.org/article/d8cf934615a0488894ec202441b26284
Publikováno v:
Цифровая социология, Vol 4, Iss 2, Pp 44-54 (2021)
The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a5e0a7e3c7496b53131a17d2835f62f5
https://doi.org/10.26425/2658-347x-2021-4-2-44-54
https://doi.org/10.26425/2658-347x-2021-4-2-44-54
Publikováno v:
Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy” ISBN: 9783030948696
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1de42f4c3aeb4e5039498958593adfc4
https://doi.org/10.1007/978-3-030-94870-2_26
https://doi.org/10.1007/978-3-030-94870-2_26
Publikováno v:
Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies ISBN: 9783030609252
The research purpose is to develop a socio-psychological model of PR specialist’s image and practical recommendations for the employer on using this model to form the image of a particular profession in the Russian labor market. The main tasks of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6931e35160b423d3a321a3e9fda9bf7
https://doi.org/10.1007/978-3-030-60926-9_2
https://doi.org/10.1007/978-3-030-60926-9_2
This book contains contributions from an international scientific conference, “Smart Nations: Global Trends In The Digital Economy”, which was organized by the State University of Management (Moscow). By presenting international research on the i
This proceedings book contains papers presented at the XI International Online Forum named after A.Ya. Kibanov “Innovative Personnel Management,”, which took place in Moscow, Russian Federation, 15th April–5th May 2020. Organized by Moscow Stat
This book is reflective of a science-based vision of the future development paradigm of economic and social systems. It deals with the digitization as the technological basis for the future development of economic and social systems and presents a re