Zobrazeno 1 - 10
of 18
pro vyhledávání: '"V. Myles Landers"'
Publikováno v:
Journal of Services Marketing. 37:531-546
Purpose Companies are beginning to rely more on customer participation (CP). As a result, consumers are expected to expend more resources throughout the service exchange. Through three studies, this study aims to examine the effect of CP on customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3aefe305dcbf01abc076c4090a7b60a3
https://doi.org/10.1108/jsm-10-2021-0394
https://doi.org/10.1108/jsm-10-2021-0394
Publikováno v:
Journal of Business Logistics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47e2677fb8af2cc34c2eadfbc7a3016d
https://doi.org/10.1111/jbl.12328
https://doi.org/10.1111/jbl.12328
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06814de64bce255a0950688422964f54
https://doi.org/10.1007/978-3-031-24687-6_100
https://doi.org/10.1007/978-3-031-24687-6_100
Publikováno v:
Journal of Business & Industrial Marketing. 36:1474-1485
Purpose This paper aims to examine the common roots of both logistics and sustainability phenomena in supply chains to derive a new potential construct, green logistics competency. Design/methodology/approach Theoretical synthesis and conceptualizati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3d43f9516d756315677a34ba4482675
https://doi.org/10.1108/jbim-12-2019-0543
https://doi.org/10.1108/jbim-12-2019-0543
Benefits and challenges of developing an eco-social orientation: implications for marketing practice
Publikováno v:
European Journal of Marketing. 55:1155-1176
PurposeSocial and environmental actors have been added to the stakeholder balancing act required of organizations in today’s competitive marketplace. To address this, the firms may create orientations to convey their strategic priorities. The purpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d774b8036edd76efb3b616c9483f5c1d
https://doi.org/10.1108/ejm-05-2019-0400
https://doi.org/10.1108/ejm-05-2019-0400
Publikováno v:
Journal of Services Marketing. 34:999-1011
Purpose More than ever, consideration of the natural environment and social welfare are values that firms must signal to their stakeholders. One way to do this is by adopting an environmental orientation (EO) and pro-social organizational identity (P
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e1e1b90a52cc2f6a35b18d122cd3b03
https://doi.org/10.1108/jsm-10-2019-0376
https://doi.org/10.1108/jsm-10-2019-0376
Publikováno v:
Journal of Public Policy & Marketing. 40:354-371
Although the idea that people should save some portion of their incomes is undisputed, much extant consumer and public policy research on this topic concentrates on citizens in the developed world. Whether saving behavior is similar or different in d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::303c772bca77be293ae0d0cf34e7e140
https://doi.org/10.1177/0743915620925085
https://doi.org/10.1177/0743915620925085
Publikováno v:
Journal of Strategic Marketing. 29:375-389
As competition intensifies in the retail industry organizations are increasingly turning to forms of artificial intelligence as a means of differentiation. E-commerce companies are moving towards i...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20455806314584d2c726eba370d32836
https://doi.org/10.1080/0965254x.2020.1740766
https://doi.org/10.1080/0965254x.2020.1740766
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e3f4e84065f4cf0456c9b0960442ac3
https://doi.org/10.2139/ssrn.4132196
https://doi.org/10.2139/ssrn.4132196
Publikováno v:
Journal of Service Management. 29:98-119
Purpose The purpose of this paper is to examine whether customer-company identification (CCI) can transfer from one organization to the next within the context of service alliances. Design/methodology/approach A between-subjects experiment using a fi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::261a934cdd88cec0b1597d3632271866
https://doi.org/10.1108/josm-05-2017-0115
https://doi.org/10.1108/josm-05-2017-0115