Zobrazeno 1 - 10
of 32
pro vyhledávání: '"V. Kanti Prasad"'
Publikováno v:
Journal of Global Marketing. 26:203-223
The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a5428ade5af64e49dea01c0c17605f7
https://doi.org/10.1080/08911762.2013.814820
https://doi.org/10.1080/08911762.2013.814820
Publikováno v:
Journal of Small Business & Entrepreneurship. 26:341-364
Current understanding of women entrepreneurs, and in particular those within emerging economies, remains limited. This is despite the fact that the prevalence of women entrepreneurs across emerging economies has grown. Consequently, using India as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7beb78a69140270dde1b4d6704bfc255
https://doi.org/10.1080/08276331.2013.821758
https://doi.org/10.1080/08276331.2013.821758
Publikováno v:
Journal of Enterprising Culture. 19(03):287-314
Drawing on social feminist theory, Indian cultural precepts, and previous research, we explore factors which may influence entrepreneurial fulfillment for women entrepreneurs in India. Results of a hierarchical regression analysis suggest that numero
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28ce8be69fc239a2c2f2e6e0bd4f77ab
http://www.worldscinet.com/cgi-bin/details.cgi?type=html&id=pii:S0218495811000763
http://www.worldscinet.com/cgi-bin/details.cgi?type=html&id=pii:S0218495811000763
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173160
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4efaf21e018d0b0113c5596a40ebacac
https://doi.org/10.1007/978-3-319-17317-7_2
https://doi.org/10.1007/978-3-319-17317-7_2
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The study investigated consumer characteristics associated with family brand loyalty in cosmetics-buying. Results showed that readership of magazines (especially home and family type) was significantly and positively correlated with family brand loya
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098463ddfa99bb0fb919fe201cef4397
https://doi.org/10.1007/978-3-319-16937-8_24
https://doi.org/10.1007/978-3-319-16937-8_24
Autor:
Sarada V. Prasad, V. Kanti Prasad
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
Considerable resources are expended by corporate America on the creation and distribution of company annual reports. Business Week magazine estimated that companies spent over $4 billion on annual reports in 1987 [13]. Annual reports serve two major
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6838be417f5670ffe56972e3e3b1999a
https://doi.org/10.1007/978-3-319-17049-7_70
https://doi.org/10.1007/978-3-319-17049-7_70
Autor:
V. Kanti Prasad, Rajshekhar G. Javalgi
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Marketing of a prepaid health plan to Medicare beneficiaries presents some new challenges to HMOs. Whereas the traditional HMOs targeting the employed population are characterized by group marketing, Medicare HMO marketing focuses primarily on indivi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4d167e0056d6a59b135538a857e48fb
https://doi.org/10.1007/978-3-319-17052-7_123
https://doi.org/10.1007/978-3-319-17052-7_123
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
The American states differ widely in their economic characteristics and capabilities and their international orientation (“outward look”), which, in combination, may affect their relative competitiveness and performance in international economic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78ecd02d6edef76f3d67fb879ec277ef
https://doi.org/10.1007/978-3-319-17356-6_99
https://doi.org/10.1007/978-3-319-17356-6_99
Publikováno v:
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131467
While global sourcing gained early prominence for cost advantages, increasingly more firms are engaged in it now for reasons of strategic positioning and other competitive advantages (Swamidass 1993, Biron and Fawcett 1993). Carter and Narsimgan (199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f74c9c0c0bb510d2044647d30c85eeb
https://doi.org/10.1007/978-3-319-13147-4_30
https://doi.org/10.1007/978-3-319-13147-4_30
Publikováno v:
International Journal of Purchasing and Materials Management. 32:46-53
PURCHASING AND ISO 9000 The ISO 9000 international quality standards encompass 20 elements that affect quality assurance in design and development, production, installation, and servicing of a product. The purchasing function has a critical impact on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db253f18318db1db3a74d9f844c189ef
https://doi.org/10.1111/j.1745-493x.1996.tb00230.x
https://doi.org/10.1111/j.1745-493x.1996.tb00230.x