Zobrazeno 1 - 3
of 3
pro vyhledávání: '"V. A. Lukushin"'
Publikováno v:
Высшее образование в России, Vol 32, Iss 2, Pp 61-79 (2023)
This article presents the results of applied research aimed at developing topical approaches to solving the problem of dysfunctionality of universities’ digital infrastructures in social media. In the context of the large-scale digitalization and n
Externí odkaz:
https://doaj.org/article/b9f2995b3a96488f8e1fec789df37194
Publikováno v:
Высшее образование в России, Vol 31, Iss 10, Pp 9-24 (2022)
The article presents the results of an empirical study on the assessment of digital communications management with target groups of Russian universities in social media. A sample of universities is based on the «QS World University Ranking by Subjec
Externí odkaz:
https://doaj.org/article/7b8b4a232d6448a781e0f0449c3a4b63
Publikováno v:
Humanities and Social Sciences. Bulletin of the Financial University. 11:86-93
The article presents the results of a media study of the effectiveness of targeting Russian universities’ activities in developing an online brand. The empirical analysis we carried out in two stages. At the first stage, we analysed content charact