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pro vyhledávání: '"Uzhneva, D. A."'
The article is devoted to the issue of appraising the value of intangible assets and, in particular, the systematization of factors of the value of intellectual property objects. Despite the considerable amount of information devoted to this issue, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::a45757ea80c0dc8cca575c418eb7f332
https://hdl.handle.net/10995/62757
https://hdl.handle.net/10995/62757
On the example base of a practical situation, the problem of accounting marketing contribution in trademark valuation using cost approach is considered. In order to confirm or refute the need to take them into account, the Federal and International V
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::c472dea80672614fc729090ddf15e007
https://hdl.handle.net/10995/50537
https://hdl.handle.net/10995/50537