Zobrazeno 1 - 10
of 134
pro vyhledávání: '"Utilitarian Consumption"'
Autor:
Strebinger, Andreas, Otter, Thomas
Publikováno v:
Journal of Product & Brand Management, 2022, Vol. 32, Issue 3, pp. 500-516.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2021-3614
Autor:
Deligöz, Kadir, Kömeç, Mervenur
Publikováno v:
İşletme Araştırmaları Dergisi / Journal of Business Research. 15(1):420-436
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1135831
Publikováno v:
International Journal of Emerging Markets, 2021, Vol. 17, Issue 9, pp. 2420-2443.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-11-2019-0984
Akademický článek
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Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online
Externí odkaz:
https://doaj.org/article/305db3fbb34943a096dcf719cb6444e3
Autor:
Kasım Can Işık, Sebnem Ozdemir
Publikováno v:
Sdü Vizyoner Dergisi, Vol 12, Iss 31, Pp 826-842 (2021)
Bu çalışmanın amacı tüketicilerin sigara, alkol ve markalı kahve zincirlerinden kahve tüketiminin hem demografik parametrelere göre değişimini hem de tüketici davranışları kapsamında sıklıkla incelenen Hedonik Tüketim, Faydacı Tü
Externí odkaz:
https://doaj.org/article/c77f579797854333ad62484603c5438e
Autor:
Talha Bayır
Publikováno v:
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 8, Iss 1, Pp 420-441 (2021)
Bu araştırma ile Faydacı ve Hedonik Tüketim’in Kontrolsüz Kredi Kartı Kullanımı ile yol açtığı Kompulsif Satın Alma ve sonrasında yaşanan Pişmanlık Düzeylerinin belirlenmesi amaçlanmaktadır. Araştırmanın örneklem kitlesini,
Externí odkaz:
https://doaj.org/article/190271f87261470caf978194f86e50f3
Autor:
Murat Seyfi, Merve Çerçi
Publikováno v:
Erciyes İletişim Dergisi, Vol 8, Iss 1, Pp 23-36 (2021)
Due to globalization, competitive marketing strategies, and developments in communication technologies, analyzing consumer behaviors becomes much more complicated these days. Fundamentally, the most noteworthy factors that affect consumer behaviors a
Externí odkaz:
https://doaj.org/article/29505cf094634d69a0c530d63be37a2d
Publikováno v:
International Journal of Contemporary Hospitality Management, 2019, Vol. 31, Issue 12, pp. 4605-4627.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-12-2018-0968
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 4, pp. 449-460.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-03-2018-2624