Zobrazeno 1 - 10
of 1 219
pro vyhledávání: '"Uses and gratifications theory"'
Publikováno v:
Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 865-899.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2024-0047
Autor:
Ümmügülsüm Talipoğlu
Publikováno v:
Online Academic Journal of Information Technology, Vol 15, Iss 3, Pp 232-245 (2024)
Dijital teknolojilerin gelişimi, televizyon ve bilgisayar teknolojilerinin birbirine eklemlenmesine yol açmıştır. Bu sayede televizyon yayınları sadece televizyon cihazlarıyla sınırlı kalmamış, bilgisayarlar, tabletler ve akıllı telefo
Externí odkaz:
https://doaj.org/article/95daa801556244a5991c1108223b5806
Autor:
Yi-Ting Huang, An-Di Gong
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 3, Pp 1682-1698 (2024)
The diverse content of and ease of listening to podcasts have made podcasts popular, particularly during the COVID-19 pandemic. Advertisers have begun to recognize their marketing potential and are now hiring podcasters to recommend their products. T
Externí odkaz:
https://doaj.org/article/71d6451313614274beb6587fc67fd970
Publikováno v:
Journal of Indonesian Economy and Business, Vol 39, Iss 3 (2024)
Introduction: This study aims to examine the impact of affective gratification, tension release, cognitive gratification, perceived risk, and viewing addiction on subscription behavior as antecedents and its consequence namely customer engagement. Ba
Externí odkaz:
https://doaj.org/article/b83ae10393e04c219dadf0c5d6ceff7c
Publikováno v:
Aslib Journal of Information Management, 2023, Vol. 76, Issue 2, pp. 329-352.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AJIM-04-2022-0217
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
This study examines how post characteristics impact user engagement on university Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over 36 days using multilevel mixed-effects negative binomial regression. The study focuses on
Externí odkaz:
https://doaj.org/article/a9798df35f4c422cac3eedea523782c8
Publikováno v:
Heliyon, Vol 10, Iss 15, Pp e35104- (2024)
With the advancement of communication technology, online synchronous exercise courses become more common in recent years due to their ability to transcend time and space. Based on uses and gratifications theory (U&G), this study proposes a conceptual
Externí odkaz:
https://doaj.org/article/25751f7fbbf14d249119b6bbc33e160b
Publikováno v:
Heliyon, Vol 10, Iss 13, Pp e33394- (2024)
As a rapidly developing information technology in recent years, the metaverse has significantly transformed how we live, learn, and work. In order to accelerate the use of metaverse technology and promote users' acceptance of the metaverse, this stud
Externí odkaz:
https://doaj.org/article/f99dcd77fde74da9b8d2c2f748c4b83a
Publikováno v:
IEEE Access, Vol 12, Pp 160495-160505 (2024)
This study uses the Uses and Gratifications Theory (U&G) approach, through a quota sampling of students from schools in Ecuador (n = 355), Spain (n = 263) and Colombia (n = 241). The analysis identifies the outstanding gratifications in the use of sm
Externí odkaz:
https://doaj.org/article/38b80a6ed85647648de2bf2226695a92
Publikováno v:
Journal of Eating Disorders, Vol 11, Iss 1, Pp 1-12 (2023)
Abstract Studies investigating motives for social networking sites (SNS) use amongst people with eating disorder (ED) symptoms are scarce. The uses and gratifications theory states that people actively select media content to gratify their individual
Externí odkaz:
https://doaj.org/article/06b014a2f95c488bbd4303553df1bb52