Zobrazeno 1 - 10
of 698
pro vyhledávání: '"Uses and gratification"'
Autor:
Maga, Sara, Bodlaj, Mateja
Publikováno v:
Journal of Business & Industrial Marketing, 2024, Vol. 40, Issue 1, pp. 250-264.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-11-2023-0694
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 3, pp. 345-371.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-05-2023-0063
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 777-801.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-12-2023-0242
Publikováno v:
Telematics and Informatics Reports, Vol 16, Iss , Pp 100166- (2024)
This paper examines the competition between Traditional TV and Video OTT platforms in Greece. Niche theory has been adopted to measure users’ gratification fulfilled by TV and Video OTTs, the competitive superiority of each medium, and the similari
Externí odkaz:
https://doaj.org/article/90f54030568344c5acf16d0f7ed3b109
Publikováno v:
Online Information Review, 2023, Vol. 48, Issue 3, pp. 581-600.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/OIR-12-2022-0693
Autor:
Vanesa Pérez-Torres
Publikováno v:
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 18, Iss 4 (2024)
The term problematic social media use (PSMU) refers to the interference produced by social networks in everyday life, where online participation is perceived as rewarding and continues despite negative consequences. The constant gratification (peer c
Externí odkaz:
https://doaj.org/article/e1d160fe12ef43e8964e1384379cb0f0
Publikováno v:
Industrial Management & Data Systems, 2023, Vol. 124, Issue 1, pp. 442-482.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-02-2023-0097
Publikováno v:
Journal of Research in Marketing and Entrepreneurship, 2023, Vol. 25, Issue 3, pp. 374-392.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRME-03-2021-0028
Publikováno v:
International Journal of Population Data Science, Vol 9, Iss 4 (2024)
Introduction & Background Uses and gratification (U&G) theory posits individuals’ engagement with social media is a deliberate effort to fulfill various needs, like information seeking, entertainment, and networking. However, prior studies predomin
Externí odkaz:
https://doaj.org/article/0a2e5b4cdf684af999d998b354658098
Publikováno v:
Frontiers in Psychology, Vol 15 (2024)
IntroductionMultiplayer Online Battle Arena (MOBA) games have garnered widespread popularity as a form of recreational activity. The launch of League of Legends (LoL), a prominent MOBA game, has captivated the enthusiastic pursuit of gamers in the MO
Externí odkaz:
https://doaj.org/article/372c29ee55bb44d8900ab42c72762a29