Zobrazeno 1 - 10
of 1 625
pro vyhledávání: '"User innovation"'
Autor:
Yuya Watanabe, Hidehiko Nishikawa
Publikováno v:
Maketingu Janaru, Vol 44, Iss 2, Pp 182-189 (2024)
This paper proposes a new value for retail store salespersons in response to the low productivity of the Japanese retail industry compared with that of the United States. The new value is innovation by retail store salespersons. Green Label Relaxing
Externí odkaz:
https://doaj.org/article/5e916977fb8f42c0895c618e852b52c8
Publikováno v:
European Journal of Innovation Management, 2023, Vol. 27, Issue 6, pp. 2122-2148.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJIM-08-2022-0439
Autor:
Shoo Okada
Publikováno v:
Maketingu Janaru, Vol 43, Iss 3, Pp 32-43 (2024)
With the evolution of digital technology, there has been increased development of new products that are co-created by the user. Studies have shown the presence of an “originator effect”, which increases consumers’ purchase intentions by informi
Externí odkaz:
https://doaj.org/article/44ffb3b692fb4f069a440d4411a3a717
Publikováno v:
Internet Research, 2022, Vol. 33, Issue 4, pp. 1446-1472.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-08-2021-0578
Publikováno v:
Heliyon, Vol 10, Iss 2, Pp e24684- (2024)
Recent studies have indicated that many challenges exist in implementing open user innovation in SMEs. As a more advanced paradigm of traditional innovation, open user innovations are developed by users and other stakeholders who share tasks and cost
Externí odkaz:
https://doaj.org/article/4b3c4c236c5043d981ea6dd20d99a419
Autor:
Chiharu Shimizu, Sotaro Katsumata
Publikováno v:
Annals of Business Administrative Science, Vol 22, Iss 5, Pp 75-89 (2023)
Identifying and gaining access to lead users (LUs) in the market is very costly and time-consuming. To enable more efficient access to LUs, this study examines how the proportion of embedded lead users (ELUs) of the organization as employees differs
Externí odkaz:
https://doaj.org/article/8fdc2e4ca2be4830b4733f66a6e72afc
Publikováno v:
European Journal of Innovation Management, 2021, Vol. 26, Issue 4, pp. 933-953.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJIM-04-2021-0178
Publikováno v:
Maketingu Janaru, Vol 43, Iss 1, Pp 83-91 (2023)
Crowdsourcing refers to gathering of ideas from users and utilization of these ideas for product development. This approach has garnered significant attention, but despite its advantages, many companies that utilize crowdsourcing face difficulties in
Externí odkaz:
https://doaj.org/article/6abcab33307f44da8e3e92ee6c335e73
Publikováno v:
European Journal of Innovation Management, 2021, Vol. 26, Issue 3, pp. 707-729.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJIM-04-2021-0194
Publikováno v:
European Journal of Innovation Management, 2022, Vol. 25, Issue 6, pp. 656-686.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJIM-04-2021-0181