Zobrazeno 1 - 2
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pro vyhledávání: '"Ursula Wrobel"'
'Not in front of your mother!': online marketing for pharmaceutical products addressing taboo topics
Autor:
Ursula Wrobel
Publikováno v:
Qualitative Market Research: An International Journal. 5:19-27
The paper borrows inspiration from three main sources: international marketing research, semiotic theory and communication studies. It explores online marketing for pharmaceutical products related to taboo topics. A qualitative analysis of a German W
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f8716149e413608e07c10474cedfe7e
https://doi.org/10.1108/13522750210414481
https://doi.org/10.1108/13522750210414481
Publikováno v:
Biologie in unserer Zeit. 24:81-95
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae6a462f6fd10c6375fe5165c4dc515f
https://doi.org/10.1002/biuz.19940240624
https://doi.org/10.1002/biuz.19940240624