Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Un Chae Chung"'
Publikováno v:
Journal of Interactive Advertising. 21:225-242
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e18818283e81ea062392154ea1fa928
https://doi.org/10.1080/15252019.2021.1978352
https://doi.org/10.1080/15252019.2021.1978352
Publikováno v:
International Journal of Market Research. 64:376-396
This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a46cd5fc586c885665a9e6a834bd8f1d
https://doi.org/10.1177/14707853211034108
https://doi.org/10.1177/14707853211034108
Publikováno v:
New Media & Society. 23:1506-1526
Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0fe8026650570c9b7fff557d30212e45
https://doi.org/10.1177/1461444820912197
https://doi.org/10.1177/1461444820912197
Publikováno v:
American Academy of Advertising Conference Proceedings. 2019, p60-60. 1p.