Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Umesh Ramchandra Raut"'
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 129-143 (2023)
Purpose – Retailers continuously focus on enhancing their success in the area of consumer values. The retail industry has experienced enormous structural and technological development, with hedonic and utilitarian values becoming imperative nowaday
Externí odkaz:
https://doaj.org/article/93013534523d41f19ecd0319f3c39b2c
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 2, Pp 295-318 (2019)
Purpose – This paper aims to examine the mediating role of brand satisfaction and brand trust in brand equity antecedents and outcomes through an empirical investigation of brand equity elements. Design/methodology/approach – A survey was conduct
Externí odkaz:
https://doaj.org/article/c86ea2c7abe044b0b5b44a1642050cef
Publikováno v:
Spanish Journal of Marketing - ESIC. 23:295-318
espanolProposito Este documento tiene como objetivo examinar el papel mediador de la satisfaccion con la marca y la confianza con la marca en los antecedentes y resultados de la equidad de marca a traves de una investigacion empirica de los elementos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a5ce0deaa2dfbf30951e7ab6496f90e
https://doi.org/10.1108/sjme-04-2019-0021
https://doi.org/10.1108/sjme-04-2019-0021
Publikováno v:
Global Business Review. 21:162-175
The aim of the present study is to analyze brand resonance measures to assess reliability, dimensionality and validity using existing models of brand resonance. This study is based on a mixed approach of research methodology, using qualitative and qu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0afef94bc507eebd0207477deb74d10
https://doi.org/10.1177/0972150919846964
https://doi.org/10.1177/0972150919846964
Publikováno v:
Vision: The Journal of Business Perspective. 23:189-196
The objective of this study is to understand to what extent hedonic and utilitarian consumer profiles are affected by situational factors and how in turn they impact shopping centre patronage. A six step multiple regression analysis corresponding to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab3b6a3ab1e7a762e3aa1d4cf4eb896c
https://doi.org/10.1177/0972262919844619
https://doi.org/10.1177/0972262919844619
Publikováno v:
Indian Journal of Marketing. 49:7
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26fba46a7db3bf4919526b14ac1bdf02
https://doi.org/10.17010/ijom/2019/v49/i7/145401
https://doi.org/10.17010/ijom/2019/v49/i7/145401
The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship betwe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::4b2dbe9403bd65d0488fb5e47b07c50d
http://www.fep.up.pt/investigacao/workingpapers/wp526.pdf
http://www.fep.up.pt/investigacao/workingpapers/wp526.pdf
