Výsledky vyhledávání - "Umaidi Suhari"

The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry

Autor: Sin Li, Umaidi Suhari, Muhammad Fajar Shidiqqi, Muhammad Aras, La Mani

Publikováno v: Business Economic, Communication, and Social Sciences Journal (BECOSS). 5:59-72

Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::17f20480f686170179cd11899634c5b0
https://doi.org/10.21512/becossjournal.v5i1.9076

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