Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Ulvoas A"'
Publikováno v:
Journal of Consumer Marketing, 2018, Vol. 35, Issue 7, pp. 721-732.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2017-2175
Autor:
Moal-Ulvoas, Gaëlle
Publikováno v:
In Annals of Tourism Research September 2017 66:151-158
Autor:
Moal-Ulvoas, Gaëlle
Publikováno v:
Décisions Marketing, 2014 Oct 01(76), 29-45.
Externí odkaz:
https://www.jstor.org/stable/44815319
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2011, Vol. 23, Issue 5, pp. 626-640.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555851111183066
Autor:
Gaelle Moal-Ulvoas
Publikováno v:
Annals of Tourism Research. 66:151-158
This paper explores the potential of travel to generate self-transcendent positive emotions and contribute to the spirituality of travelers. Senior travelers are chosen as the target group for this research as spirituality and focus on emotions are s
Autor:
Gaelle Moal-Ulvoas, Corinne Chevalier
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2018, 35 (7), pp.721-732. ⟨10.1108/JCM-04-2017-2175⟩
Journal of Consumer Marketing, Emerald, 2018, 35 (7), pp.721-732. ⟨10.1108/JCM-04-2017-2175⟩
Purpose This paper aims to investigate the reaction to the use of senior models in ads by older consumers while taking into account their spiritual dimension in the context of ageing. Design/methodology/approach This research relies on a qualitative
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24d74c70d15af2e47f323a8f685260f0
https://hal.archives-ouvertes.fr/hal-03275092
https://hal.archives-ouvertes.fr/hal-03275092
Publikováno v:
MerIgeo
MerIgeo, Ifremer; Agence française pour la biodiversité (pôle maritime de Brest) ; Service hydrographique et océanographique de la marine (SHOM), Mar 2018, Aix-en-Provence, France
MerIgeo, Ifremer; Agence française pour la biodiversité (pôle maritime de Brest) ; Service hydrographique et océanographique de la marine (SHOM), Mar 2018, Aix-en-Provence, France
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::69cb345db5f301a1479d88a1a9d346be
https://hal-brgm.archives-ouvertes.fr/hal-01695520
https://hal-brgm.archives-ouvertes.fr/hal-01695520
Akademický článek
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Autor:
Gaelle Moal-Ulvoas
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2014, pp.29-45. ⟨10.7193/DM.076.29.45⟩
Décisions Marketing, Association Française du Marketing, 2014, pp.29-45. ⟨10.7193/DM.076.29.45⟩
International audience; Retired adults’ motivations to travel: the influence of aging studied through the theory of gerotranscendenceThis research explores the travel motivations of retired adults. The influence of aging is investigated through the
Autor:
Moal–Ulvoas, Gaëlle1, Taylor, Valerie A.2
Publikováno v:
Journal of Consumer Behaviour. Nov2014, Vol. 13 Issue 6, p453-462. 10p.